February 3, 2020
How Mastermind Service Goes Above and Beyond
While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley…
January 17, 2020
The Importance of the Dealership Service Drive in the Customer Relationship
An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analyt…
December 27, 2019
How Dealerships Can Improve Customers’ F&I Experience
Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, are less willing to spend…
December 13, 2019
Viewing the Dealership Customer Experience from a Prospect’s Perspective
Are you wasting your customers’ time? Is it a hassle to do business with you? Can returning customers trust they’ll have a consistent experience every time? Most importantly, are y…
November 8, 2019
4 Types of Automotive Data to Help You Sell More Cars
When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important t…
October 4, 2019
3 Ways Dealerships Can Retain Car Sales
A customer walking into a showroom is often the first step in the car buyer journey. Next, is getting them to come back for regular vehicle service and maintenance. The ultimate go…
September 27, 2019
7 Steps to Create a Dealership Customer Strategy
Customer experience (CX) is more than customer service. While customer service certainly influences CX, the concept extends throughout the entire relationship a customer has with y…
September 20, 2019
4 Digital Marketing Tips for Your Dealership
Back to School Basics Every Dealership Should Practice September is the time of the year where temperatures begin to slowly drop, the leaves start to turn color and the silence in…
August 2, 2019
Automotive Equity Mining vs. Data Mining: Why Your Dealership Needs a Sales Platform
Automotive Equity Mining vs. Data Mining: Why Your Dealership Needs a Sales Platform Many dealers are driving sales and profits with automotive data mining and equity mining tools.
June 7, 2019
How to Increase Dealership Service Drive Profitability – Tips on Running a Service Department
How Dealerships Can Increase Service Drive Profitability How can your dealership increase its service drive profitability? As consumers wait longer than ever before between new veh…
April 26, 2019
How Do Your Customers Measure Their Experience at your Dealership?
Using data to help your sales staff truly understand their customers and anticipate their needs will lead to a better overall experience in your dealership. In this article, automo…
April 19, 2019
Three Tips to Create a Dealership Culture Driven by Customer Experience
Shaping company culture around the customer experience is what led Amazon to become one of the most successful companies of all time. In this article, automotiveMastermind covers w…
