May 27, 2020
What Car Shoppers Are Asking Now & How Auto Dealers Can Adapt to Changing Buying Behaviors
The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them. Auto dealers find…
April 28, 2020
How to Improve Customer Experience in the Service Drive (During and Post COVID-19)
The service drive is a critical component of the dealership customer experience in normal times, but it’s become even more important in the current environment. Right now is the pe…
March 13, 2020
How to Create an Exceptional Dealership Culture
There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on del…
March 10, 2020
How MarketEyeQ Benefits More Than Your Dealership’s Sales Department
Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building…
March 10, 2020
Dealership Service Department Marketing Tips
It’s completely understandable that auto dealership leaders want to increase traffic in their service drives. In a flat new vehicle sales market, service departments play two criti…
February 3, 2020
How Mastermind Service Goes Above and Beyond
While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley…
January 17, 2020
The Importance of the Dealership Service Drive in the Customer Relationship
An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analyt…
December 27, 2019
How Dealerships Can Improve Customers’ F&I Experience
Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, are less willing to spend…
December 13, 2019
Viewing the Dealership Customer Experience from a Prospect’s Perspective
Are you wasting your customers’ time? Is it a hassle to do business with you? Can returning customers trust they’ll have a consistent experience every time? Most importantly, are y…
November 8, 2019
4 Types of Automotive Data to Help You Sell More Cars
When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important t…
October 4, 2019
3 Ways Dealerships Can Retain Car Sales
A customer walking into a showroom is often the first step in the car buyer journey. Next, is getting them to come back for regular vehicle service and maintenance. The ultimate go…
September 27, 2019
7 Steps to Create a Dealership Customer Strategy
Customer experience (CX) is more than customer service. While customer service certainly influences CX, the concept extends throughout the entire relationship a customer has with y…
