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Masterminded

Inspiring content for smarter car selling.

December 2, 2022
How to Improve Customer Experience With Digital Retailing
As your dealership’s engagement with prospects and customers is increasingly taking place online, how much thought have you given to the customer experience that takes place in you…
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January 1, 2021
3 Ways to Strategize for Dealership Success in 2021
With 2020 behind us, dealership leaders are entering the new year with many important lessons learned on pivoting and keeping their businesses moving forward despite industry disru…
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September 18, 2020
Mastermind Gives Back – and Continues Looking Forward
At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what. This part of our culture has p…
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June 19, 2020
The State of Automotive Finance in 2020: What Dealers Need to Know
The state of the automotive finance market, like the rest of the automotive industry, is one of upheaval and complexity. The good news is the automotive industry is beginning to re…
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June 12, 2020
US Auto Industry Trends and Outlook 2020 – Auto Industry Roundup
There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends…
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May 11, 2020
How to Keep Sales and Service Connected While Operating Virtually
It’s challenging in the best of times for dealers to keep sales and service connected. When large portions of your auto dealership are operating virtually, it’s even more complicat…
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April 17, 2020
How to Keep Your Dealership’s Employees Positive in Uncertain Times
It can be hard to figure out how to motivate employees in a business environment with so much uncertainty and so many challenges. As a leader, it’s easy to put all your focus on th…
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April 10, 2020
Why Digital Retailing Is More Important Than Ever
Well before COVID-19 disruptions, dealers have long known that the future of automotive retail will increasingly take place online. Automotive retail trends before the pandemic bac…
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April 3, 2020
COVID-19’s and the Pre-Owned Auto Market: What Dealers Need to Know
One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marke…
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March 31, 2020
National OEM Incentives to Reignite Your Sales Efforts
If you work for a dealership who is permitted to conduct new car sales amid the COVID-19 pandemic, consider yourself lucky. Many OEMs are putting out very competitive incentives to…
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March 19, 2020
Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare
As Americans practice social distancing to contain the spread of COVID-19, the reality is your dealership’s foot traffic will be down in the coming weeks. Paired with potential glo…
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February 24, 2020
Mastermind Leads at NADA with a Trio of Significant Announcements
As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new…
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