April 3, 2020
COVID-19’s Impact on the Pre-Owned Vehicle Market: What Dealers Need to Know
One of the many visible impacts that COVID-19 is having on dealerships in the U.S. is the flood of pre-owned, or used, rental cars and other former fleet vehicles hitting the marke…
March 31, 2020
National OEM Incentives to Reignite Your Sales Efforts
If you work for a dealership who is permitted to conduct new car sales amid the COVID-19 pandemic, consider yourself lucky. Many OEMs are putting out very competitive incentives to…
March 27, 2020
What Your Dealership’s BDC Needs to Be Doing Differently
Well before March, Americans were already shopping for new cars online, and the current environment means that trend is going to skyrocket faster than anyone could have predicted.
March 19, 2020
Coronavirus Impact on Auto Sales: What Your Dealership Can Do Now to Prepare
As Americans practice social distancing to contain the spread of COVID-19, the reality is your dealership’s foot traffic will be down in the coming weeks. Paired with potential glo…
March 13, 2020
How to Create an Exceptional Dealership Culture
There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on del…
March 10, 2020
How MarketEyeQ Benefits More Than Your Dealership’s Sales Department
Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building…
March 10, 2020
Dealership Service Department Marketing Tips
It’s completely understandable that auto dealership leaders want to increase traffic in their service drives. In a flat new vehicle sales market, service departments play two criti…
February 24, 2020
3 Ways to Prepare Your Dealership for Voice Search
Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way yo…
February 24, 2020
Mastermind Leads at NADA with 30 OEM Brands, New Pre-Owned Functionality & a DrivingSales “Top Rated” Award
As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new…
February 7, 2020
Disruption in the Automotive Industry: How Digital is Changing Car Sales
Disruption isn’t new in the auto industry. Brands – and OEMs – rise and fall, new technologies change the game, consumer preferences shift and external factors like interest rates…
February 3, 2020
How Mastermind Service Goes Above and Beyond
While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley…
January 24, 2020
How to Take Your Dealership Reporting to the Next Level
Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your dealership, and in turn, are y…
