November 15, 2019
3 Tips for Improving Dealership Conquest Marketing
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success…
November 8, 2019
4 Types of Automotive Data to Help You Sell More Cars
When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important t…
November 1, 2019
How Dealerships Can Maximize Their Holiday Sales
As we approach the end of the year, holiday car sales are upon us, with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so ma…
October 25, 2019
2020 Auto Industry Trend Predictions: What’s Next in Auto Sales
U.S. auto industry trends aren’t very positive these days with auto dealers watching forces beyond their control put a damper on dealership sales and profits. But while the global…
October 18, 2019
The Value of Video in Your Dealership’s Marketing Strategy
With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufact…
October 11, 2019
How to Overcome Common Dealership Challenges
Every day, car dealers face a wide array of challenges that can range from simple annoyances to significant strategic threats to their dealership’s bottom line. Dealership leaders…
October 4, 2019
3 Ways Dealerships Can Retain Car Sales
A customer walking into a showroom is often the first step in the car buyer journey. Next, is getting them to come back for regular vehicle service and maintenance. The ultimate go…
September 27, 2019
7 Steps to Create a Dealership Customer Strategy
Customer experience (CX) is more than customer service. While customer service certainly influences CX, the concept extends throughout the entire relationship a customer has with y…
September 20, 2019
4 Digital Marketing Tips for Your Dealership
Back to School Basics Every Dealership Should Practice September is the time of the year where temperatures begin to slowly drop, the leaves start to turn color and the silence in…
September 13, 2019
How to Improve Dealership Lead Quality
In sales, it’s all about the leads. The number and the quality. Most car dealerships (and their sales teams) always clamor for “more leads.” But what they really…
September 6, 2019
Car Sales Lead Quality vs. Quantity for Dealerships
The debate over auto dealership sales leads has always been about the balance of lead quantity versus quality. Dealers are often trying to strike a balance between more leads and b…
August 30, 2019
The SMS Marketing Strategy Every Dealership Needs
Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data, but even users aged bet…
