May 24, 2019
How to Increase Dealership BDC Effectiveness
With the rise of the Internet, many dealerships have launched Business Development Centers, or BDCs, and charged those teams with the mission of converting online leads and other i…
May 10, 2019
Everything Dealers Need to Know About AI in the Automotive Industry
When the topic of “artificial intelligence in the automotive industry” comes up, most people probably have visions of autonomous vehicles humming through city streets, picking up a…
April 26, 2019
How Do Your Customers Measure Their Experience at your Dealership?
Using data to help your sales staff truly understand their customers and anticipate their needs will lead to a better overall experience in your dealership. In this article, automo…
April 19, 2019
Three Tips to Create a Dealership Culture Driven by Customer Experience
Shaping company culture around the customer experience is what led Amazon to become one of the most successful companies of all time. In this article, automotiveMastermind covers w…
April 12, 2019
Top 3 Auto Industry Trends for Q1 2019
Automotive sales forecasts are leaving many dealers feeling less than optimistic about the future of dealership sales. In order to remain profitable in a flattening market, dealers…
April 5, 2019
The State of Automotive Financing: What Dealers Need to Know
Don’t close down your F&I department just yet, as it turns out the dealer-assisted loan might not be dead after all. Despite what some media reports recently claimed, your abi…
March 29, 2019
How AI is Transforming the Automotive Industry & Enhancing the Dealership Sales Process
When Hollywood considers what artificial intelligence (AI) might look like in the automotive industry, the results range from the “Transformers” movies in which cars and trucks tur…
March 22, 2019
How Predictive Behavior Analytics Enable Dealerships to Thrive as Market Flattens
Dealers know the next few years are going to be lean for the automotive sales marketplace. They’re seeing it now: Automotive News reports 2019’s light-vehicle sales are off to thei…
March 15, 2019
Art or Science? Part II: How to Sell More Cars with a Holistic Market View
A few months ago, we took a look at the art of selling cars versus the science of selling cars. Sell More Cars With Data-Driven Marketing There’s both an art and a science to lever…
March 8, 2019
Taking a Data-Driven Approach to the Marketing Nurture Cycle
Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their pros…
March 1, 2019
Market EyeQ Provides Full Market Views that Competitors Simply Can’t
Mastermind was founded in 2012 by auto dealership veterans who took note of the disruption led in other industries by data-driven companies that were constantly learning more about…
February 22, 2019
Getting Customers Out of the Service Bay and Into the Showroom
Dealers have long known that service bays, parts departments and body shops are critical sources of sales leads, although limited by the challenge of separating the quality leads f…
