January 17, 2020
The Importance of the Dealership Service Drive in the Customer Relationship
An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analyt…
January 10, 2020
What You Need to Know about Dealership Marketing in 2020
The 2010s were a time of incredible change in automotive marketing. Not since the growth of radio advertising in the 1930s or television ads in the 1950s have dealers had both the…
January 3, 2020
What Makes a Great Dealership Leader?
If you’re reading this post, it’s safe to assume you’ve spent time working at an auto dealership and you know how important leadership qualities are to day-to-day business and end-…
December 27, 2019
How Dealerships Can Improve Customers’ F&I Experience
Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, are less willing to spend…
December 20, 2019
Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One
At Mastermind, we talk a lot about auto dealership sales platforms. Over the course of talking to dealership owners, managers, staff and other stakeholders in the auto industry, it…
December 13, 2019
Viewing the Dealership Customer Experience from a Prospect’s Perspective
Are you wasting your customers’ time? Is it a hassle to do business with you? Can returning customers trust they’ll have a consistent experience every time? Most importantly, are y…
December 6, 2019
5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform
Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality c…
December 2, 2019
Predictive Analytics in the Auto Industry
The automotive industry continues to face dynamic challenges such as shifting marketing conditions, increased competition, cost pressure and volatility. For dealers with the right…
November 26, 2019
How to Choose the Right Marketing Channels for Your Dealership
Direct mail, email, digital, mobile… what’s a dealer to do? The rise of dealership internet marketing has created a changing environment in which many dealers wonder what the…
November 26, 2019
3 Tips for Improving Dealership Conquest Marketing
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success…
November 8, 2019
4 Types of Automotive Data to Help You Sell More Cars
When it comes to automobile marketing and sales, there is certainly not a “one-size-fits-all” approach. Car shoppers are unique in their budgets and vehicle needs. It’s important t…
November 1, 2019
How Dealerships Can Maximize Their Holiday Sales
As we approach the end of the year, holiday car sales are upon us, with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so ma…
