July 2, 2020
Finding New Opportunity in Pre-owned Vehicle Sales
It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing oppor…
June 26, 2020
Summer Car Sales Guide For Auto Dealerships
Summer car sales are always important for auto dealerships’ annual results, and dealers have long depended on traditional summer car sales events, including always-popular Labor Da…
June 19, 2020
The State of Automotive Finance in 2020: What Dealers Need to Know
The state of the automotive finance market, like the rest of the automotive industry, is one of upheaval and complexity. The good news is the automotive industry is beginning to re…
June 12, 2020
2020 U.S. Auto Industry Roundup
There haven’t been many years in history where the auto industry outlook has gone through such wild swings as 2020. Auto industry trends – and especially auto industry sales trends…
June 5, 2020
Increase Your Dealership’s Conquest Marketing Leads Post Pandemic
Fact: conquest auto sales help dealers hit sales targets at the end of the month. That’s never been truer than right now, as the unprecedented disruptions to new and used vehicle s…
May 29, 2020
Auto Sales: Why Personalized Marketing Is More Important Than Ever
In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for deal…
May 27, 2020
What Car Shoppers Are Asking Now & How Auto Dealers Can Adapt to Changing Buying Behaviors
The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them. Auto dealers find…
May 15, 2020
How to Make the Most of Your Auto Leads in the Post-Pandemic Market
As we’ve discussed before, digital analytics have changed the traditional balance of quality versus quantity in auto sales leads. Automating the auto lead generation and analysis p…
May 11, 2020
How to Keep Sales and Service Connected While Operating Virtually
It’s challenging in the best of times for dealers to keep sales and service connected. When large portions of your auto dealership are operating virtually, it’s even more complicat…
May 1, 2020
Digital Retailing: How to Improve Customer Experience and Sell More Cars
In an era where your dealership’s engagement with prospects and customers increasingly takes place online, how much thought have you given to the customer experience that takes pla…
April 28, 2020
How to Improve Customer Experience in the Service Drive (During and Post COVID-19)
The service drive is a critical component of the dealership customer experience in normal times, but it’s become even more important in the current environment. Right now is the pe…
April 17, 2020
How to Keep Your Dealership’s Employees Positive in an Uncertain Market
It can be hard to figure out how to motivate employees in a business environment with so much uncertainty and so many challenges. As a leader, it’s easy to put all your focus on th…
