September 13, 2019
How to Improve Dealership Lead Quality
In sales, it’s all about the leads. The number and the quality. Most car dealerships (and their sales teams) always clamor for “more leads.” But what they really…
September 6, 2019
Car Sales Lead Quality vs. Quantity for Dealerships
The debate over auto dealership sales leads has always been about the balance of lead quantity versus quality. Dealers are often trying to strike a balance between more leads and b…
August 30, 2019
The SMS Marketing Strategy Every Dealership Needs
Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data, but even users aged bet…
August 23, 2019
How to Leverage Labor Day to Sell More Cars
How to Leverage Labor Day to Sell More Cars Holidays are traditional tentpoles in automotive dealership marketing campaigns, whether it’s end-of-year holiday sales events, quirky H…
August 19, 2019
Improve the Dealership Customer Experience (CX) Before the Customer Even Arrives
Historically, relationships with customers began when they walked through your showroom doors. Today, thanks to the Internet, sophisticated marketing campaigns and increased consum…
August 9, 2019
Three Ways to Utilize Dealership Data to Get Ahead of Savvy Car Buyers
Three Ways to Utilize Dealership Data to Get Ahead of Savvy Car Buyers In a competitive, technology driven automotive market, winning return business means finding stre…
August 2, 2019
Automotive Equity Mining vs. Data Mining: Why Your Dealership Needs a Sales Platform
Automotive Equity Mining vs. Data Mining: Why Your Dealership Needs a Sales Platform Many dealers are driving sales and profits with automotive data mining and equity mining tools.
July 19, 2019
How to Improve Your Car Dealership’s Sales Team
A productive and efficient sales team is the lifeblood of a dealership. While many auto dealer sales trainings focus on big-picture tips and tricks, not enough dig into the core fa…
July 5, 2019
Increase Car Sales with Personalized Dealership Marketing
Many common methods of increasing dealership sales involve spending more on broad marketing campaigns or launching dealership promotions that can significantly increase the cost of…
June 21, 2019
4 Ways Dealerships Can Sell More Cars by Bringing in More Customers
4 Ways to Increase Customer Traffic at Your Dealership As game-changing as the Internet has been for dealers, the best way to sell more cars at a dealership continues to be getting…
June 7, 2019
How to Increase Dealership Service Drive Profitability – Tips on Running a Service Department
How Dealerships Can Increase Service Drive Profitability How can your dealership increase its service drive profitability? As consumers wait longer than ever before between new veh…
May 24, 2019
How to Increase Dealership BDC Effectiveness
With the rise of the Internet, many dealerships have launched Business Development Centers, or BDCs, and charged those teams with the mission of converting online leads and other i…
