September 25, 2020
How to Prepare the Next Generation of Car Dealership Leaders
The composition of dealership teams around the U.S. is changing – and getting younger. A 2019 industry study found that by 2020, Gen Z were expected to make up 20% of the dealershi…
September 18, 2020
Mastermind Gives Back – and Continues Looking Forward
At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what. This part of our culture has p…
September 10, 2020
3 Best Practices for Pre-Owned Car Dealerships
Dealers are more focused than ever before on maximizing the profitability of their used car operations. Thanks to disruptions from the pandemic, many dealers have seen their busine…
September 3, 2020
How to Improve Auto Dealership Efficiencies With Digital Tools
While customers may shop around for fuel efficiency, they have nothing on dealers who are seemingly on a constant search for operational efficiency. With razor-thin margins and cut…
August 24, 2020
How to Improve Pre-Owned Car Sales with Market EyeQ
When we announced at the 2019 NADA show that we would be adding pre-owned auto sales functionality into our Market EyeQ car sales platform, we had no idea what changes, dealership…
August 14, 2020
How to Attract the Best Dealership Auto Leads
There’s no denying that automotive leads are the lifeblood of any dealership. But seldom, if ever, has there been a dealership that is completely satisfied with its car sales lead…
August 10, 2020
4 Motivational Tips to Improve Car Dealership Team Culture
How do you motivate dealership employees to work as a team? And is it worth the effort, especially when there are so many other challenges competing for your attention as a dealers…
August 3, 2020
How to Unite Your Pre-Owned and New Car Sales Teams
How many sales teams does your dealership have? If your answer is more than one, you may be missing valuable opportunities related to uniting your used and new car sales teams into…
July 17, 2020
3 Ways Predictive Analytics Enables Effective Dealership Conquest Sales
Growing auto sales requires a meaningful improvement in a dealership’s ability to conquest new customers. That’s because out of the three kinds of car buyers — first-ti…
July 10, 2020
3 Tips For Proactively Promoting Dealership Customer Retention
Customer retention can make or break a dealership’s bottom line. That’s why customer relationship management has become such a hot topic – and why in recent years automotive dealer…
July 10, 2020
Finding New Opportunity in Pre-owned Vehicle Sales
It’s clear that used vehicle sales are going to make or break 2020 for many auto dealerships. Even before COVID-19 disruptions, auto industry sales trends reflected a growing oppor…
July 2, 2020
Summer Car Sales Guide For Auto Dealerships
Summer car sales are always important for auto dealerships’ annual results, and dealers have long depended on traditional summer car sales events, including always-popular Labor Da…
