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Masterminded

Inspiring content for smarter car selling.

June 7, 2024
Do’s & Don’ts: Tips to Improve the Dealership Service Drive Customer Experience
As customer loyalty diminishes, providing an excellent customer experience at your dealership is more important than ever.  According to S&P Global Mobility data, automoti…
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May 24, 2024
Service-to-Sales: 4 Ways to Improve Dealership Marketing
Despite service revenue reaching new heights in 2023, many dealership sales and service teams find themselves stuck in the “comfort zone” when it comes to their service-to-sales pr…
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November 25, 2022
Managing New & Pre-Owned Inventory Through Service Drives
According to reports from S&P Global Mobility, vehicle production output in Q3 in 2022 exceeded the 2019 level. That said, vehicle availability and dealership inventory levels…
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June 10, 2022
Focusing on Your Dealership Service Drive in 2022
Your dealership service department plays an incredibly important role in the dealership business. Whether it’s building long-term relationships with customers, driving revenue thro…
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March 4, 2022
How to Drive Dealership Sales Revenue by Working the Service Drive
In today’s uncertain marketplace, one thing has become certain: Customers are more likely than ever to hold onto their current vehicles. Amid ongoing inventory shortages, IHS Marki…
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February 11, 2022
How the Service Drive Supports Dealership Profitability Across Departments
As ongoing inventory shortages continue to limit the number of vehicles on dealerships lots, many are taking the opportunity to reassess how they achieve sustainable success. Accor…
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January 28, 2022
3 Ways to Improve Dealership Service Revenue in 2022
In recent years, the automotive service department has grown increasingly important to dealerships’ bottom lines. While NADA reported that service drive revenue dipped industry-wid…
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January 29, 2021
4 Ways Dealers Have Cracked the Code on Working the Service Drive
With the new year, dealers are looking for new opportunities to maximize their sales and retention efforts. Working together with our dealer partners in the field, Team Mastermind…
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January 22, 2021
3 Ways to Improve Your Service Drive Marketing to Drive Car Sales
While most still operated even amid lockdowns, dealership service drives weren’t immune to the challenges brought on by the pandemic. In one survey, 57.6% of dealerships and repair…
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December 18, 2020
3 Ways to Maximize Service-to-Sales Profitability
Despite economic downturns during the pandemic, many dealerships saw their service department revenue remain relatively consistent throughout 2020. According to NADA’s midyear repo…
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