MASTERMIND NEWS AND ANNOUNCEMENTS
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News and Articles
Announcements worth noting
Why Data Security Must Be a Priority in Today’s Automotive Retail Market
Dealers who gain a better understanding of data security and how data relates to industry trends wil…
Data activation in the dealership: Using third-party platforms to boost marketing
Dealers know the importance of collecting and analyzing customer information, but many struggle to u…
automotiveMastermind Joins the Reynolds Certified Interface Program
automotiveMastermind (aM) has signed a contract to join the Reynolds Certified Interface Program.
Harnessing the power of data is your biggest competitive advantage — Matt Leone, automotiveMastermind
From automotiveMastermind (aM) CEO Matt Leone’s perspective, there are four areas of concern dealers…
automotiveMastermind Enhances Sales & Marketing Platform
Dealers can now access new advertising channels and view comprehensive analytics and insights.
The importance of taking a data-driven approach to dealership marketing
Thanks to digitalization, supporting a data-driven marketing plan isn’t as costly or difficult as it…
automotiveMastermind Elevates Data Executive into Broader Role
automotiveMastermind (aM), part of S&P Global Mobility and a provider of predictive analytics a…
automotiveMastermind Adds Enhanced Recall Data Integration to Flagship Platform
automotiveMastermind (aM), part of S&P Global Mobility and a provider of predictive analytics a…
automotiveMastermind Enhances Service-to-Sales Opportunities
automotiveMastermind (aM), part of S&P Global Mobility and a provider of predictive analytics a…
Embracing your dealership’s electric future starts with a customer-first approach
Once a niche segment among drivers, electric vehicles (EVs) have become top of mind for OEMs. Charge…
automotiveMastermind add-ons allow dealers to reach buyers across all portfolios
automotiveMastermind, which offers a marketing automation and solution platform for dealers, has lau…
Automotive News Daily Drive Podcast: Why In-person Dealership Experiences Still Matter
In this episode of the Automotive News Daily Drive Podcast, automotiveMastermind co-founder and CEO…
CBT News: Maximizing Dealership Marketing ROI for the Long-Term
While new vehicle registrations reached a 10-year high in March and some dealers benefited from reco…
CBT News: The Best Ways Car Dealers Can Scale Their Businesses
Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can e…
Matt Leone, automotiveMastermind
automotiveMastermind’s Matt Leone has been promoted to CEO, taking the place of Marco Schnabl,…
automotiveMastermind Forms Relationship With FordDirect to Enhance Mastermind for Ford and Lincoln Dealers
As a result of the relationship, new integrations will be offered to both current and future Ford an…
Ward’s Auto: When All Signs Point to Vehicle Electrification, Dealers Must Follow
Vehicle electrification is no longer a thing of the future: it’s here, and here to stay. Proactive d…
CBT News: How to Leverage the Service Drive for Profitable Pre-Owned Acquisitions
As the ongoing chip shortage continues to delay OEM production, dealership inventories have reached…
Auto Success: Dealers, Capitalize On Pre-Sales Amid Inventory Shortages
In the dealership world, all eyes are on inventory shortages. Across the country, nearly every bran…
The Dealer Playbook: Carla Wade: How BDC’s Are Bridging the Gap
As dealerships move into a growing online retailing environment, it’s more important than ever to ha…
Benefits of Behavior Prediction Tech at Auto Dealerships
Fortunately, behavior prediction technology is the key that unlocks a world of opportunity for your…
Auto News: What the Chip Shortage Means to the Service Drive
An oft-told story of 2020 was how the pandemic brought back into focus the importance of fixed opera…
CBT News: How Data Is Driving The Next Era In Automotive Retail
Exiting a year of unprecedented highs and lows, the automotive industry entered 2021 with a mix of c…
Service Drive Can Lift Dealerships as Source of Used-Vehicle Inventory
An oft-told story of 2020 was how the pandemic brought back into focus the importance of fixed opera…
Digital Dealer: Trends & Insights from NADA 2021 Virtual Show
In the opening keynote, Immediate Past NADA Chairman Rhett Ricart shined a light on what has been a…
Canadian Auto Dealer: Steve DeWitt, Director of Business Development at automotiveMastermind
Carina Ockedahl, Managing Editor of Canadian auto dealer, interviews Steve DeWitt, Director Of Busin…
AutomotiveNews: Right Hires Required for Digital Retail Age
Dealerships are experiencing an increase in sales, both in person and online, but many are still ope…
WardsAuto: How Dealers Can Build Sustainable Growth for Long-Term Success
With a year of uncertainty behind us, the workforce, although stressed, has proved its ability to pe…
CBT News: More stories of auto industry players giving back before the holidays
In auto retail, the focus on customer service can provide perspective to dealers and vendors. In an…
Auto Remarketing: Mastermind Helps Fund Research Against Childhood Cancer
Through its Mastermind Gives Back program, automotiveMastermind makes regular charitable donations o…
Digital Dealer Magazine: 3 Tips for Driving Pre-Owned Profitability
Following massive disruptions to global car production resulting in low new-vehicle inventories and…
Auto Success Magazine: The Critical Need to Embrace Digital Retailing in the Dealership
If you’re not already implementing these strategies to sell in today’s market, consider the followin…
Mastermind Integrates New CARFAX History-Based Value Trade Book With its Market EyeQ Sales Platform
Mastermind has integrated its Market EyeQ sales platform with CARFAX History-Based Value (CHBV), all…
Dealer Marketing Magazine: How Behavior Prediction Tech Can Improve Marketing ROI
A dealership owes its existence to retaining as many of its existing customers as it can and replaci…
CBT News: How Digital Tools are Empowering Dealers
Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for d…
Mastermind Hires & Promotes New Executives to Strengthen Leadership Team
Mastermind has hired two new executives and promoted one to add to its leadership team…
Momentum CRM Announces Integration With Mastermind’s Market EyeQ Platform
Momentum CRM has teamed up with Mastermind to set the new standard in CRM integrations with their…
Mastermind Partners With Covideo to Launch “Video Messenger”, Helping Dealerships Enhance CX
Mastermind has partnered with Covideo to create a new product feature that further supports dealersh…
Auto Dealer Magazine: Being a Partner During a Pandemic
Andrew Rains, Chief Commercial Officer at Mastermind, discusses support for dealers during the COVID…
Ward’s Auto: New Twist on Car Dealership Sales ‘Conquesting’
In this interview with Ward’s Auto, Mastermind Director of Business Development Matt Nies disc…
Mastermind Creates a Virtual BDC For Auto Dealers & Offers Increased Support During COVID-19
Mastermind is re-deploying sales and business development managers to prospect on behalf of dealer p…
Why Women in Automotive Need a Mentorship Program
If you haven’t implemented a mentorship program at your dealership – or are considering starting one…
DealershipNews.com: How Mastermind Helps Dealerships Maximize Profits
Joe Kacala, Chief Product Officer, discusses how Mastermind helps dealerships maximize profits throu…
CBT News: What’s New for Mastermind in 2020
Marco Schnabl, Co-Founder and CEO, discusses exciting enhancements to the Market EyeQ sales platform…
Mastermind Will Integrate Pre-Owned Functionality into its Market EyeQ Sales Platform
Mastermind today announced it will add both certified pre-owned (CPO) and pre-owned vehicle inventor…
Mastermind Donates $10,000 to Ronald McDonald House Charities of Greater Las Vegas
Mastermind has donated $10,000 to the Ronald McDonald House Charities of Greater Las Vegas. Mastermi…
Mastermind Announces All Major OEMs Now Have Access to the Market EyeQ Sales Platform
automotiveMastermind today announced the company is servicing all major OEMs, representing 30 brands…
Mastermind Makes Strategic Decision to Strengthen Product and Tech Divisions
Mastermind announces they have hired one executive and promoted another as an extension of the compa…
CBT News: How Mastermind is Helping Dealers Find the Highest Quality Leads
Joe Kacala, Chief Product Officer, discusses key trends for 2020 when it comes to customer acquisiti…