And they’re quickly growing accustomed to getting more. This is due to the online availability of information and fundamental changes to the digital purchase experience. Indeed, from buying new to selling and servicing, the evolution of digital retailing and on-demand services (see: Amazon, Lyft, etc.) has fundamentally changed the way consumers purchase any item, including automotive customer experience.
All of which is, of course, easy to talk about. But not as easy to do.
Still, customer demands are challenging dealerships to quickly evolve their strategies. Recent studies are unanimous: customers value the idea of visiting a dealer if the dealership customer experience within the walls moves away from the negative misconceptions associated with it.
Here are a few simple and effective ways any car dealership can improve its customer satisfaction index – without having to throw in the kitchen sink.
How Can automotiveMastermind Help?
Do you have any questions or comments about predictive analytics and how it’s changing automotive retail? Get in touch with us by contacting us. Our vision is to radically transform the traditional consumer purchase journey.