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Masterminded

Inspiring content for smarter car selling.

November 15, 2024
How to Improve Dealership Operations to Boost Profitability 
Today’s dealers face constant market shifts, from rising interest rates and inventory levels to new electric vehicle models and changing customer demand. With so many factors at pl…
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October 11, 2024
Decoding BPS: Inside In-Market, Vehicle and Deal Scores 
While we recently introduced Mastermind’s redesigned Customer Deal Sheet and updated Behavior Prediction Score® (BPS), offering a clearer, more actionable view of every prospect, i…
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October 4, 2024
Mastermind News: Redesigned Customer Deal Sheet + Enhanced Behavior Prediction Score® 
Today’s increasingly competitive market requires dealers to anticipate customers’ needs with speed and precision. To better equip our dealer partners to proactively ide…
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September 27, 2024
From Conquest to Customer Retention: How to Engage Buyers Across Channels  
Over the last few years, dealers have experienced firsthand how closely their success is tied to inventory levels. When inventory was tight, dealers saw increased profitability as…
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September 20, 2024
The 4 W’s: How to Identify and Engage the Best Sales Leads 
From the rise of electric vehicles to shifting consumer expectations, constant change in the automotive market presents real challenges and significant opportunities for dealers.&n…
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August 23, 2024
Why Personalization is Key to Effective Dealership Marketing 
Personalization has become essential for dealership success in today’s competitive automotive market. With consumers constantly inundated by generic marketing messages, tailored an…
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August 16, 2024
Managing Electric Vehicle Sales: Tips for Dealership Sales Teams 
Managing electric vehicle (EV) sales has been a unique challenge for automakers and dealers in 2024.   In recent months, EV sales have slowed as compared to previous year…
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August 9, 2024
How Dealerships Can Use Facebook Ads to Get Leads
In today’s fast-paced, digital-first world, automotive dealerships are constantly seeking innovative ways to connect with potential buyers and convert leads into sales. While tradi…
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July 26, 2024
Sales Trends: Dealership Opportunities to Grow Brand Share
From the rise of electric vehicles to shifting consumer expectations, the challenges for dealers in today’s evolving automotive retail market are real. But so are the opportunities…
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July 19, 2024
Adapting for the Future: Omnichannel Customer Experiences
Fueled by rapid digitalization and shifting consumer expectations, the automotive retail industry is constantly changing. To remain competitive, dealerships must adopt proactive st…
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June 28, 2024
Enhancing Dealership Service Drive CX: Tips for Success
As the automotive industry faces evolving challenges, one constant remains: the importance of customer experience (CX) in the service drive. With consumers holding on to their vehi…
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June 21, 2024
Crack the Code on Unlocking Profitability in the Service Drive
As inventory levels start to stabilize and customers hold onto their vehicles longer, the service drive holds significant opportunities for dealerships of all sizes. Automotive ind…
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