May 19, 2023
The Do’s and Don’ts of Dealership Data
To compete in today’s highly competitive automotive retail market, simply having access to customer data isn’t enough to identify, engage and win buyers. Dealers need to take a mor…
May 5, 2023
How to Fuel Comprehensive Insights with Dealership CDPs
In the modern automotive marketplace, dealers are always looking for new and innovative ways to get ahead of the competition. For years, dealerships of every size have experimented…
April 28, 2023
How to Understand & Measure Dealership Performance
Dealerships of every size and type are undoubtedly familiar with metrics and dashboards. A significant portion of their daily routine is likely spent reviewing dealership performan…
April 21, 2023
Where Your Dealership Customers are Going & How to Meet Them There
For dealers, customer retention is a crucial factor for sustained growth and success. Studies have shown that it’s generally more cost-effective to retain an existing custome…
March 10, 2023
How Dealerships Can Sell Smarter in 2023
Auto dealers have faced various challenges and opportunities in recent years, from rapid digitalization during the pandemic to seemingly endless inventory shortages even into 2023.
March 3, 2023
How to Increase Your Dealership’s BDC Experience
As inventory levels begin to normalize in 2023, and OEM incentives begin to trickle back, auto dealers are being forced to rethink not only their marketing efforts, but their entir…
December 19, 2022
NADA 2023 Show Preview: EV News That Dealers Should Know
As consumer buying behaviors continue to evolve alongside the automotive industry, it’s important dealers keep a close eye on how car buyers are shopping today — and what they may…
December 2, 2022
How to Improve Customer Experience With Digital Retailing
As your dealership’s engagement with prospects and customers is increasingly taking place online, how much thought have you given to the customer experience that takes place in you…
September 16, 2022
Economic Trends Expected to Shift for Car Dealers in Q4
The ongoing conversations surrounding unexpected shifts in the automotive industry are not likely to slow down anytime soon. As Q3 comes to a close, we take a closer look at the tr…
July 15, 2022
How Predictive Marketing Drives Dealership Customer Retention
Dealers know the ability to provide customers with the best possible experience at your dealership is a component vital to the success of your business. But did you know customer s…
June 30, 2022
Dos & Don’ts of Customer Experience in the Dealership Service Drive
As customer loyalty falls to historic lows, providing an excellent customer experience at your dealership is more important than ever. Loyal customers are rare in today’s market.
June 17, 2022
Guide to Dealership Customer Loyalty
IHS Markit, now S&P Global Mobility, recently reported, “During the past several years loyalty has emerged as one of the most watched metrics in the US new vehicle industry, al…
