October 30, 2020
3 Best Practices for Service Drive Prospect Acquisitions
It’s rare to find a dealership completely unaware of the value of their service drive. Parts and service sales currently account for 12.5% of new vehicle dealership’s total sales,…
October 29, 2020
Scary Bad Car Dealership Ads For Halloween
There’s plenty to be scared of when it comes to Halloween, and the parade of car dealership ads touting “monster savings,” “scary good deals,” and “price slasher deals” are staples of the genre and unfortunately among them...
September 3, 2020
How to Improve Auto Dealership Efficiencies With Digital Tools
While customers may shop around for fuel efficiency, they have nothing on dealers who are seemingly on a constant search for operational efficiency. With razor-thin margins and cut…
July 10, 2020
3 Tips For Proactively Promoting Dealership Customer Retention
Customer retention can make or break a dealership’s bottom line. That’s why customer relationship management has become such a hot topic – and why in recent years automotive dealer…
May 27, 2020
What Questions Do Your Dealerships Need To Answer For Customers?
The COVID-19 pandemic is an evolving situation, and with each set of updated or loosened restrictions, consumers have new questions about what this means to them. Auto dealers find…
March 13, 2020
How to Create an Exceptional Dealership Culture
There’s no one answer for how to create a positive culture in the workplace, but for auto dealers there are clear and undeniable benefits to a great dealership culture built on del…
March 10, 2020
How MarketEyeQ Benefits More Than Your Dealership’s Sales Department
Too many dealership technology solutions focus almost entirely on sales. Not ours. While vehicle sales are the lifeblood of a dealership, there’s much more that goes into building…
February 3, 2020
How Mastermind Service Goes Above and Beyond
While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley…
January 17, 2020
The Importance of the Service Drive in Building Customer Relationships
An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analyt…
December 27, 2019
How Dealerships Can Improve Customers’ F&I Experience
Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, are less willing to spend…
October 4, 2019
3 Ways Dealerships Can Retain Car Sales
A customer walking into a showroom is often the first step in the car buyer journey. Next, is getting them to come back for regular vehicle service and maintenance. The ultimate go…
September 27, 2019
7 Steps to Create a Dealership Customer Strategy
Customer experience (CX) is more than customer service. While customer service certainly influences CX, the concept extends throughout the entire relationship a customer has with y…