How Predictive Analytics Drives Customer Loyalty and CSI Scores
Today there are more vehicles to choose from, more ways to buy them, and more power in the hands of the customer than ever before. But this also gives customers the opportunity to show less brand or dealership loyalty than ever before.
It seems like every industry conference is buzzing about data and analytics. Too often, dealers end up trapped in the theoretical, and walk away unclear about actionable steps they can take to use at their dealerships.