June 23, 2023
Q2 Wrapped: State of Auto Retail Sales & Inventory
Halfway through 2023, automotive dealers are continuing to deal with ongoing inventory shortages and, as a result, diminished customer loyalty. Now amid inflation and rising intere…
June 16, 2023
Attract the Best Dealership Auto Leads with Proactive Marketing
There’s no denying that automotive sales leads are the lifeblood of any dealership. Working in the field, some of the most common questions we hear from our dealers partners…
June 9, 2023
How to Work the Service Drive to Reignite Dealership Sales
In today’s increasingly competitive automotive retail industry, dealerships are always seeking innovative ways to increase sales and reach new buyers. While traditional methods lik…
June 2, 2023
3 Steps to Proactively Prevent Customer Lease Buybacks
While the automotive industry has encountered numerous disruptions in recent years, the current market is presenting entirely new challenges and opportunities for auto dealers, eve…
May 19, 2023
The Do’s and Don’ts of Dealership Data
To compete in today’s highly competitive automotive retail market, simply having access to customer data isn’t enough to identify, engage and win buyers. Dealers need to take a mor…
May 5, 2023
How to Fuel Comprehensive Insights with Dealership CDPs
In the modern automotive marketplace, dealers are always looking for new and innovative ways to get ahead of the competition. For years, dealerships of every size have experimented…
April 28, 2023
How to Understand & Measure Dealership Performance
Dealerships of every size and type are undoubtedly familiar with metrics and dashboards. A significant portion of their daily routine is likely spent reviewing dealership performan…
April 21, 2023
Where Your Dealership Customers are Going & How to Meet Them There
For dealers, customer retention is a crucial factor for sustained growth and success. Studies have shown that it’s generally more cost-effective to retain an existing custome…
April 14, 2023
4 Types of Automotive Data to Understand & Nurture Buyers
Success in the automotive industry requires personalized marketing and sales strategies that recognize each buyer’s unique needs and preferences, at every stage of the buying journ…
April 7, 2023
Automotive Equity Mining vs. Data Mining: Drive Auto Sales and Profit
Dealerships using data and equity mining tools for sales and profits may miss out on other opportunities if they don’t use these tools in other parts of their business. Some…
March 31, 2023
Q1 Wrapped: Which Trends Are Expected to Continue?
With Q1 in the rearview mirror, it’s important dealership leaders assess which predicted trends have come to fruition – and which are still evolving. As proactive dealers have seen…
March 24, 2023
3 Ways Marketing Automation Can Help Dealers Overcome Challenges
Fairly recently, the idea of automating any part of the automotive buying process would have been met with skepticism by many automotive dealers. However, pandemic-driven digitaliz…