Automotive Marketing Blog & Industry Updates

November 10, 2023

5 Benefits of Proactively Marketing Aging Inventory

After years of sustained shortages, dealership inventory levels have started to normalize in 2023. In fact, advertised inventory increased sharply in recent weeks, according to S&a…

November 3, 2023

4 Buyer Personas for Dealers to Know in 2024

As we approach 2024, it’s more crucial than ever for dealerships to stay ahead of the curve when it comes to knowing their customers. Buying behaviors, preferences, and produ…

October 27, 2023

How to Increase Dealership Inventory Turn Rate

Every dealership is familiar with the challenge of aging inventory. No matter what brand they sell –when vehicles sit on the lot, their value depreciates, taking a toll on every de…

October 20, 2023

3 Dealership Best Practices for Pre-Owned Vehicle Sales

Now more than ever, dealers are focused on maximizing the profitability of their used car operations. Many dealers saw their business models shift to predominantly pre-owned operat…

October 13, 2023

3 Dealership Inventory Management Best Practices

There are many questions that continually pop up around dealerships across the country: Should we keep this vehicle or send it to auction? Is this vehicle worth reconditioning for…

October 6, 2023

Q4 2023 State of Dealership Sales & Inventory: Insights from Q3 & Looking Ahead

Heading into Q4, now is the prime time for dealers to look back at the year to analyze what happened – and prepare for what lies ahead. Understanding evolving buying behaviors and…

September 29, 2023

Maximizing ROI: Leveraging Automotive Software for Sales and Marketing

In today’s constantly changing automotive marketplace, dealerships are not just brick-and-mortar places showing off the latest vehicles. They have, over the last two decades…

September 22, 2023

Proactive Ways to Improve Customer Experience in the Automotive Industry

Customer's expect more. Today, it’s all about the customer experience. Here are five quick ways you can optimize and improve at your dealership.

September 15, 2023

How Auto Dealers Are Preparing for the Future

In the constantly changing automotive industry, the ability to adapt quickly has continually proven to be critical to a dealer’s success. Amid ongoing challenges surrounding…

September 8, 2023

How to Create a Seamless Dealership Customer Experience from Online to In-Store

In today’s constantly changing automotive world, dealerships that can perfectly blend the online and in-store experiences are finding the strategy to be a game-changer. Digit…

September 1, 2023

Q3 Wrapped: State of Automotive Industry Sales & Inventory in Q3 2023

The automotive industry is a key contributor to economies around the world. Aside from the obvious, as a source of transportation, the industry as a whole fuels innovation, creates…

August 25, 2023

3 Tips to Running a Profitable Dealership Service Department

In an ever-evolving automotive landscape, the dealership service drive is emerging as a critical source of dealership profitability. While dealers have long recognized the revenue…

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