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Masterminded

Inspiring content for smarter car selling.

September 29, 2023
Maximizing ROI: Leveraging Automotive Software for Sales and Marketing
In today’s constantly changing automotive marketplace, dealerships are not just brick-and-mortar places showing off the latest vehicles. They have, over the last two decades…
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September 22, 2023
Proactive Ways to Improve Customer Experience in the Automotive Industry
Customer's expect more. Today, it’s all about the customer experience. Here are five quick ways you can optimize and improve at your dealership. 
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September 15, 2023
How Auto Dealers Are Preparing for the Future
In the constantly changing automotive industry, the ability to adapt quickly has continually proven to be critical to a dealer’s success. Amid ongoing challenges surrounding…
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September 8, 2023
How to Create a Seamless Dealership Customer Experience from Online to In-Store
In today’s constantly changing automotive world, dealerships that can perfectly blend the online and in-store experiences are finding the strategy to be a game-changer. Digit…
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September 1, 2023
Q3 Wrapped: State of Automotive Industry Sales & Inventory in Q3 2023
The automotive industry is a key contributor to economies around the world. Aside from the obvious, as a source of transportation, the industry as a whole fuels innovation, creates…
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August 25, 2023
3 Tips to Running a Profitable Dealership Service Department
In an ever-evolving automotive landscape, the dealership service drive is emerging as a critical source of dealership profitability. While dealers have long recognized the revenue…
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August 18, 2023
Revolutionizing Car Buying: How Digital Retailing Wins Over Consumers
In the fast-changing automotive sales world, a major shift is underway in how buyers are approaching shopping and purchasing. The rapid adoption of digital retailing, brought on in…
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August 11, 2023
3 Ways the Dealer of Today Can Serve Tomorrow’s EV Buyers
Despite facing plenty of evolving challenges over the last few years, the automotive industry has always managed to keep its eyes on the future. According to S&P Global Mobilit…
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August 4, 2023
4 Tips to Take Your Dealership Reporting to the Next Level 
Dealerships of all kinds and sizes are undoubtedly familiar with metrics and dashboards.   Whether it’s your CRM, DMS or sales platform, a good portion of your day is alr…
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July 21, 2023
3 Steps to Build Customer Loyalty through Proactive Recall Communications
In 2022, there were 932 open vehicle safety recalls, affecting 30.8 million vehicles in the U.S., according to the National Highway Traffic Association. That’s more than a 60% incr…
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July 14, 2023
Guide to Increasing Dealership Conquest Sales in 2023
For the past few years, the automotive industry has experienced significant change stemming from a range of factors including inventory shortages, diminishing loyalty and rapid dig…
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July 7, 2023
Why Dealers Must Go Beyond Traditional Equity Mining
In the ever-changing world of automotive sales, staying ahead of the competition requires dealers to have a deep understanding of customers, not just what vehicle their current cus…
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