February 24, 2020
3 Ways to Prepare Your Dealership for Voice Search
Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way yo…
February 24, 2020
Mastermind Leads at NADA with a Trio of Significant Announcements
As a company founded by auto dealership veterans, the National Automobile Dealers Association (NADA) Show is automotiveMastermind’s favorite place to share big news and launch new…
February 7, 2020
Disruption in the Auto Industry: How Digital is Changing Car Sales
Disruption isn’t new in the auto industry. Brands – and OEMs – rise and fall, new technologies change the game, consumer preferences shift and external factors like interest rates…
February 3, 2020
How Mastermind Service Goes Above and Beyond
While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley…
January 24, 2020
How to Take Your Dealership Reporting to the Next Level
Marketers rank high-quality data as the number one factor driving performance success. Have you invested in quality automotive marketing data at your dealership, and in turn, are y…
January 17, 2020
The Importance of the Service Drive in Building Customer Relationships
An increasing number of dealers understand the service drive is a critically important place to start customer relationships and nurture them. They’re integrating predictive analyt…
December 27, 2019
How Dealerships Can Improve Customers’ F&I Experience
Today’s car shoppers are deeply concerned about affordability, more informed than ever before about the finance and insurance (F&I) options available, are less willing to spend…
December 6, 2019
5 Data-Driven Reasons Why Your Dealership Needs a Sales Platform
Why does your auto dealership need a sales platform? The answer is simple: We’re living in the age of data – and it’s become clear that businesses who don’t adapt to that reality c…
November 26, 2019
How to Choose the Right Marketing Channels for Your Dealership
Direct mail, email, digital, mobile… what’s a dealer to do? The rise of dealership internet marketing has created a changing environment in which many dealers wonder what the…
October 25, 2019
2020 Auto Industry Trend Predictions: What’s Next in Auto Sales
U.S. auto industry trends aren’t very positive these days with auto dealers watching forces beyond their control put a damper on dealership sales and profits. But while the global…
October 18, 2019
The Value of Video in Your Dealership’s Marketing Strategy
With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufact…
October 11, 2019
How to Overcome Common Dealership Challenges
Every day, car dealers face a wide array of challenges that can range from simple annoyances to significant strategic threats to their dealership’s bottom line. Dealership leaders…