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Masterminded

Inspiring content for smarter car selling.

January 14, 2022
How to Maximize Electric Vehicle Sales with a Customer-First Approach
In the past few years, electric vehicles have grown from a once-niche segment to the top of nearly every OEM’s mind. Strengthened by commitments from the federal government, EVs in…
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January 7, 2022
How are Dealers Preparing for the Future of the Automotive Industry?
While dealerships have been adjusting to their “new normal” since 2020, increasingly challenging inventory shortages brought a new meaning to the phrase in 2021. Despite this, ongo…
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December 31, 2021
automotiveMastermind Gives Back: 2021 Year in Review
Giving back is an integral part of automotiveMastermind’s core values. We’re continuously looking for ways to go the extra mile when supporting our dealer partners, our team and ou…
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December 17, 2021
3 Emerging Conquest Marketing Opportunities for Dealers in 2022
Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…
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December 10, 2021
How to Increase Dealership Service Department Sales and Profitability
Even before dealership inventory shortages, consumers were waiting longer than ever before between new vehicle purchases – the average age of a car on the road in the U.S. has rise…
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December 3, 2021
3 F&I Strategies for Success During Inventory Shortages
Ongoing inventory shortages are continuing to prove why dealers need to remain nimble and look for new revenue opportunities across the dealership.    IHS Markit for…
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November 19, 2021
How Dealers Are Cracking the Code on Inventory Challenges
While the past year has been challenging for dealers and OEMs alike, few dealers were prepared to overcome the inventory crisis in 2021. In our third Crack the Code workshop, Team…
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November 12, 2021
Reimagining Dealership Year-End Sales Events in 2021
Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. These events are full of festive ads f…
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November 5, 2021
Q3-Q4 2021 State of Automotive Sales & Inventory
Despite a strong start to the bottom line of most dealerships in 2021, this year has been progressively challenging for the automotive industry.  While some brands have seen o…
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October 29, 2021
3 Important Car Buying Trends Shaping Future Customer Behavior in 2022
As disruptions ranging from rapid digitalization to widespread inventory shortages shake the automotive industry, success for auto dealers continues to be defined by how well teams…
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October 22, 2021
Inventory Shortages: 3 Myths Dealers Need to Know
While some dealers are still hoping the ongoing inventory crisis will come to a speedy resolve, industry experts aren’t as optimistic.  This is just one of the potentially dam…
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October 18, 2021
Buyer Expectations Have Changed – Here’s How Dealers Can Adapt
A lot has changed since 2020, from the way people shop and consume media to the way they connect with each other. The global pandemic put a spotlight on all industries (not just de…
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