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Masterminded

Inspiring content for smarter car selling.

November 19, 2021
How Dealers Are Cracking the Code on Inventory Challenges
While the past year has been challenging for dealers and OEMs alike, few dealers were prepared to overcome the inventory crisis in 2021. In our third Crack the Code workshop, Team…
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November 12, 2021
Reimagining Dealership Year-End Sales Events in 2021
Every year leading into the holidays, dealers and their customers have typically known what to expect when it comes to year-end sales events. These events are full of festive ads f…
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November 5, 2021
Q3-Q4 2021 State of Automotive Sales & Inventory
Despite a strong start to the bottom line of most dealerships in 2021, this year has been progressively challenging for the automotive industry.  While some brands have seen o…
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October 29, 2021
3 Important Car Buying Trends Shaping Future Customer Behavior in 2022
As disruptions ranging from rapid digitalization to widespread inventory shortages shake the automotive industry, success for auto dealers continues to be defined by how well teams…
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October 22, 2021
Inventory Shortages: 3 Myths Dealers Need to Know
While some dealers are still hoping the ongoing inventory crisis will come to a speedy resolve, industry experts aren’t as optimistic.  This is just one of the potentially dam…
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October 18, 2021
Buyer Expectations Have Changed – Here’s How Dealers Can Adapt
A lot has changed since 2020, from the way people shop and consume media to the way they connect with each other. The global pandemic put a spotlight on all industries (not just de…
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September 24, 2021
Three Tips to Create a Customer Experience Driven Dealership Culture
Rapid digitalization due to the pandemic and historic inventory shortages put a spotlight on the critical importance of car dealership customer experience to the automotive buyer j…
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September 16, 2021
4 Ways for Auto Dealers to Stay Ahead of 2022 Inventory Challenges
As chip shortages drag on, many dealers are holding out hope that relief is on the horizon. However, the latest forecasts highlight why dealers experiencing inventory shortages can…
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September 3, 2021
Improve Customer Loyalty and Retention Amid Dealer Inventory Shortages
As dealerships’ new and used vehicle inventories tighten amid ongoing microchip shortages, now is the time for automotive industry dealers to focus on proactively retaining their l…
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August 31, 2021
Best Practices for Auto Dealers to Communicate with Customers
Of all the components that add up to a successful sale in the automotive industry, your dealership’s communication with customers is the single most crucial factor your team…
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August 20, 2021
3 P’s of High-Performing Dealership Marketing
Effective dealership marketing in today’s increasingly competitive and rapidly evolving market means more than putting your name on a billboard or blanketing your market with spray…
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August 17, 2021
Dealership Data-Driven Marketing: 3 Things Dealers Need to Know
In the past year, dealerships around the country have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new…
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