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Masterminded

Inspiring content for smarter car selling.

March 18, 2022
NADA Show 2022 Recap: Celebrations & Conversations with automotiveMastermind
The in-person return to NADA Show 2022 was particularly special for Team Mastermind.  automotiveMastermind was founded in 2012, but this year’s convention marks our 8th appear…
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March 4, 2022
How to Drive Dealership Sales Revenue by Working the Service Drive
In today’s uncertain marketplace, one thing has become certain: Customers are more likely than ever to hold onto their current vehicles. Amid ongoing inventory shortages, IHS Marki…
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February 25, 2022
How to Improve Customer Experience in the Service Drive
After numerous disruptions in recent years including the COVID-19 pandemic, the service department has grown increasingly important to dealerships’ bottom lines. According to an IH…
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February 18, 2022
3 Ways Predictive Analytics Benefit Dealerships of Every Size
The past two years have presented many challenges to auto dealers ranging from market conditions, increased competition, cost pressure and never-before-seen supply chain volatility…
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February 11, 2022
How the Service Drive Supports Dealership Profitability Across Departments
As ongoing inventory shortages continue to limit the number of vehicles on dealerships lots, many are taking the opportunity to reassess how they achieve sustainable success. Accor…
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January 28, 2022
3 Ways to Improve Dealership Service Revenue in 2022
In recent years, the automotive service department has grown increasingly important to dealerships’ bottom lines. While NADA reported that service drive revenue dipped industry-wid…
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January 14, 2022
How to Maximize Electric Vehicle Sales with a Customer-First Approach
In the past few years, electric vehicles have grown from a once-niche segment to the top of nearly every OEM’s mind. Strengthened by commitments from the federal government, EVs in…
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January 7, 2022
How are Dealers Preparing for the Future of the Automotive Industry?
While dealerships have been adjusting to their “new normal” since 2020, increasingly challenging inventory shortages brought a new meaning to the phrase in 2021. Despite this, ongo…
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December 31, 2021
automotiveMastermind Gives Back: 2021 Year in Review
Giving back is an integral part of automotiveMastermind’s core values. We’re continuously looking for ways to go the extra mile when supporting our dealer partners, our team and ou…
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December 17, 2021
3 Emerging Conquest Marketing Opportunities for Dealers in 2022
Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…
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December 10, 2021
How to Increase Dealership Service Department Sales and Profitability
Even before dealership inventory shortages, consumers were waiting longer than ever before between new vehicle purchases – the average age of a car on the road in the U.S. has rise…
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December 3, 2021
3 F&I Strategies for Success During Inventory Shortages
Ongoing inventory shortages are continuing to prove why dealers need to remain nimble and look for new revenue opportunities across the dealership.    IHS Markit for…
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