January 20, 2023
3 Ways to Maximize Dealership Marketing Efforts in 2023
As the new year begins, it is more important now than ever that automotive dealerships prioritize marketing efforts, even with limited inventory. With ongoing trends continuously s…
January 13, 2023
Why Dealers Need to Keep Marketing – Even with Low or No Inventory
December’s monthly projected sales volume of 1.19 million units set a familiar tone for 2022, according to S&P Global Mobility reports. The SAAR reading would be the lowest for…
January 6, 2023
NADA Show Preview: The Future of Automotive Retail
One of the biggest conventions in the automotive industry is the annual NADA show. This year’s expo will be held in Dallas, and it is commonly referred to as “the automotive event…
December 30, 2022
Are Automotive Shortages Projected to Last Into 2023?
As another year closes and 2023 is upon us, now is a more important time than ever for dealers to take a close look at inventory analytics for the past year. As the industry-wide m…
December 19, 2022
NADA 2023 Show Preview: EV News That Dealers Should Know
As consumer buying behaviors continue to evolve alongside the automotive industry, it’s important dealers keep a close eye on how car buyers are shopping today — and what they may…
December 2, 2022
How to Improve Customer Experience With Digital Retailing
As your dealership’s engagement with prospects and customers is increasingly taking place online, how much thought have you given to the customer experience that takes place in you…
November 25, 2022
Managing New & Pre-Owned Inventory Through Service Drives
According to reports from S&P Global Mobility, vehicle production output in Q3 in 2022 exceeded the 2019 level. That said, vehicle availability and dealership inventory levels…
November 18, 2022
Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. At Mastermind, various tips and tools are avail…
November 11, 2022
How Dealerships Can Maximize Their Sales This Holiday Season
As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so man…
November 4, 2022
Celebrating 10 Years as a Mastermind
In the beginning, automotiveMastermind was just an idea: Two top-performing Mercedes-Benz salesmen, Marco Schnabl and Johannes Gnauck, recognized the value in leveraging data to im…
October 21, 2022
What Does Personalization Mean for Your Dealership?
Automotive manufacturers are moving towards mass personalization to dealerships, offering expanded self-serve options on their website. This modern trend is causing every element i…
October 18, 2022
Auto Dealership Marketing Ideas for a Data-Driven Audience
Dealers are learning now more than ever just how important automotive segmenting, targeting, and positioning can be for success in the automotive sales business. The auto industry…