July 29, 2022
Q3 State of Automotive Industry Sales & Inventory
Despite market disruptions, auto dealers started off strong in 2022. In Q1, auto dealers generated the strongest new car sales since Q2 2021, according to NADA reports. However, in…
July 22, 2022
Preparing Your Next Gen Dealership Leaders
The composition of dealership teams around the U.S. is changing – and getting younger. And despite what you may have heard about their work ethic, Deloitte’s 2022 Gen Z and Millenn…
July 15, 2022
How Predictive Marketing Drives Dealership Customer Retention
Dealers know the ability to provide customers with the best possible experience at your dealership is a component vital to the success of your business. But did you know customer s…
June 17, 2022
Guide to Dealership Customer Loyalty
IHS Markit, now S&P Global Mobility, recently reported, “During the past several years loyalty has emerged as one of the most watched metrics in the US new vehicle industry, al…
June 10, 2022
Focusing on Your Dealership Service Drive in 2022
Your dealership service department plays an incredibly important role in the dealership business. Whether it’s building long-term relationships with customers, driving revenue thro…
June 3, 2022
Summer Car Sales Guide for Dealerships 2022
Summer car sales are always important for auto dealerships’ annual results. Over the years, dealers have traditionally relied on summer car sales events to meet their sales goals.
May 27, 2022
Why Dealers Should Focus on Customer Communication
With new and used vehicle transaction prices plateaued at historic highs and OEM incentives limited, some auto dealers are considering pumping the brakes on their marketing efforts…
May 13, 2022
3 Tips to Improve Conquest Auto Sales
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success…
April 29, 2022
Q1 2022 State of Automotive Industry & Sales
While the 20s have posed numerous evolving challenges to the auto industry, from rapid digitalization due to COVID-19 to ongoing inventory challenges, auto dealers have proven to b…
April 22, 2022
How to Build a Better Dealership BDC in 2022
As new vehicle inventory shortages, evolving consumer demands and shifting buyer loyalty disrupts the auto industry, proactive dealers are discovering new, exciting opportunities i…
April 8, 2022
How to Build an Effective Dealership Sales Strategy for 2022
As ongoing auto inventory shortage challenges fuel fierce competition for customers and pre-owned acquisitions, buyer expectations are changing, driving diminished loyalty and tigh…
March 25, 2022
3 Steps to Developing a Data-Driven Marketing Strategy for Any Size Dealership
As ongoing inventory challenges continue on and OEM incentives dwindle, some dealers have considered pumping the brakes on their dealership marketing efforts. But with shortages sp…