May 29, 2020
Auto Sales: Why Personalized Marketing Is More Important Than Ever
In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for deal…
February 24, 2020
3 Ways to Prepare Your Dealership for Voice Search
Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way yo…
December 20, 2019
Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One
At Mastermind, we talk a lot about auto dealership sales platforms. Over the course of talking to dealership owners, managers, staff and other stakeholders in the auto industry, it…
November 26, 2019
How to Choose the Right Marketing Channels for Your Dealership
Direct mail, email, digital, mobile… what’s a dealer to do? The rise of dealership internet marketing has created a changing environment in which many dealers wonder what the…
November 26, 2019
3 Tips for Improving Dealership Conquest Marketing
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success…
November 1, 2019
How Dealerships Can Maximize Their Holiday Sales
As we approach the end of the year, holiday car sales are upon us, with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so ma…
October 18, 2019
The Value of Video in Your Dealership’s Marketing Strategy
With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufact…
September 20, 2019
4 Digital Marketing Tips for Your Dealership
Back to School Basics Every Dealership Should Practice September is the time of the year where temperatures begin to slowly drop, the leaves start to turn color and the silence in…
September 13, 2019
How to Improve Dealership Lead Quality
In sales, it’s all about the leads. The number and the quality. Most car dealerships (and their sales teams) always clamor for “more leads.” But what they really…
September 6, 2019
Car Sales Lead Quality vs. Quantity for Dealerships
The debate over auto dealership sales leads has always been about the balance of lead quantity versus quality. Dealers are often trying to strike a balance between more leads and b…
August 30, 2019
The SMS Marketing Strategy Every Dealership Needs
Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data, but even users aged bet…
August 19, 2019
Improve the Dealership Customer Experience (CX) Before the Customer Even Arrives
Historically, relationships with customers began when they walked through your showroom doors. Today, thanks to the Internet, sophisticated marketing campaigns and increased consum…
