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Masterminded

Inspiring content for smarter car selling.

May 27, 2022
Why Dealers Should Focus on Customer Communication
With new and used vehicle transaction prices plateaued at historic highs and OEM incentives limited, some auto dealers are considering pumping the brakes on their marketing efforts…
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April 29, 2022
Q1 2022 State of Automotive Industry & Sales
While the 20s have posed numerous evolving challenges to the auto industry, from rapid digitalization due to COVID-19 to ongoing inventory challenges, auto dealers have proven to b…
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April 22, 2022
How to Build a Better Dealership BDC in 2022
As new vehicle inventory shortages, evolving consumer demands and shifting buyer loyalty disrupts the auto industry, proactive dealers are discovering new, exciting opportunities i…
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April 8, 2022
How to Build an Effective Dealership Sales Strategy for 2022
As ongoing auto inventory shortage challenges fuel fierce competition for customers and pre-owned acquisitions, buyer expectations are changing, driving diminished loyalty and tigh…
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March 25, 2022
3 Steps to Developing a Data-Driven Marketing Strategy for Any Size Dealership
As ongoing inventory challenges continue on and OEM incentives dwindle, some dealers have considered pumping the brakes on their dealership marketing efforts. But with shortages sp…
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March 18, 2022
NADA Show 2022 Recap: Celebrations & Conversations with automotiveMastermind
The in-person return to NADA Show 2022 was particularly special for Team Mastermind.  automotiveMastermind was founded in 2012, but this year’s convention marks our 8th appear…
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March 4, 2022
How to Drive Dealership Sales Revenue by Working the Service Drive
In today’s uncertain marketplace, one thing has become certain: Customers are more likely than ever to hold onto their current vehicles. Amid ongoing inventory shortages, IHS Marki…
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February 18, 2022
3 Ways Predictive Analytics Benefit Dealerships of Every Size
The past two years have presented many challenges to auto dealers ranging from market conditions, increased competition, cost pressure and never-before-seen supply chain volatility…
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January 28, 2022
3 Ways to Improve Dealership Service Revenue in 2022
In recent years, the automotive service department has grown increasingly important to dealerships’ bottom lines. While NADA reported that service drive revenue dipped industry-wid…
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January 14, 2022
How to Maximize Electric Vehicle Sales with a Customer-First Approach
In the past few years, electric vehicles have grown from a once-niche segment to the top of nearly every OEM’s mind. Strengthened by commitments from the federal government, EVs in…
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December 31, 2021
automotiveMastermind Gives Back: 2021 Year in Review
Giving back is an integral part of automotiveMastermind’s core values. We’re continuously looking for ways to go the extra mile when supporting our dealer partners, our team and ou…
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December 17, 2021
3 Emerging Conquest Marketing Opportunities for Dealers in 2022
Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…
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