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Masterminded

Inspiring content for smarter car selling.

January 14, 2022
How to Maximize Electric Vehicle Sales with a Customer-First Approach
In the past few years, electric vehicles have grown from a once-niche segment to the top of nearly every OEM’s mind. Strengthened by commitments from the federal government, EVs in…
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December 31, 2021
automotiveMastermind Gives Back: 2021 Year in Review
Giving back is an integral part of automotiveMastermind’s core values. We’re continuously looking for ways to go the extra mile when supporting our dealer partners, our team and ou…
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December 17, 2021
3 Emerging Conquest Marketing Opportunities for Dealers in 2022
Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…
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December 3, 2021
3 F&I Strategies for Success During Inventory Shortages
Ongoing inventory shortages are continuing to prove why dealers need to remain nimble and look for new revenue opportunities across the dealership.    IHS Markit for…
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August 6, 2021
Expert Tips for Building a Winning Dealership Team
With a constantly evolving mix of external factors challenging auto dealers around the country to stay a step ahead, there has never been a prudent time to have a solid, reliable d…
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April 23, 2021
3 Auto Sales Best Practices: The Dealer Download
Inspired by the incredible work being done by our dealer partners in more than 1,500 dealerships around the country, Mastermind Chief Commercial Officer launched the video podcast…
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November 30, 2020
State of the Automotive Finance Market: 2021 Outlook and Trends
This year has been a wild ride, to say the least. Dealerships have done their best to keep up with changing consumer trends and tightening margins, all while staring down the barre…
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March 24, 2020
3 Ways Marketing Automation Can Help Dealers Overcome Challenges
S&P Global Mobility reports that digitalizing the customer journey presents dealers with the opportunity to decrease staffing by up to 50%, resulting in an immediate improvemen…
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