December 19, 2022
NADA 2023 Show Preview: EV News That Dealers Should Know
As consumer buying behaviors continue to evolve alongside the automotive industry, it’s important dealers keep a close eye on how car buyers are shopping today — and what they may…
December 2, 2022
How to Improve Customer Experience With Digital Retailing
As your dealership’s engagement with prospects and customers is increasingly taking place online, how much thought have you given to the customer experience that takes place in you…
September 16, 2022
Economic Trends Expected to Shift for Car Dealers in Q4
The ongoing conversations surrounding unexpected shifts in the automotive industry are not likely to slow down anytime soon. As Q3 comes to a close, we take a closer look at the tr…
July 15, 2022
How Predictive Marketing Drives Dealership Customer Retention
Dealers know the ability to provide customers with the best possible experience at your dealership is a component vital to the success of your business. But did you know customer s…
June 17, 2022
Guide to Dealership Customer Loyalty
IHS Markit, now S&P Global Mobility, recently reported, “During the past several years loyalty has emerged as one of the most watched metrics in the US new vehicle industry, al…
June 3, 2022
Summer Car Sales Guide for Dealerships 2022
Summer car sales are always important for auto dealerships’ annual results. Over the years, dealers have traditionally relied on summer car sales events to meet their sales goals.
May 27, 2022
Why Dealers Should Focus on Customer Communication
With new and used vehicle transaction prices plateaued at historic highs and OEM incentives limited, some auto dealers are considering pumping the brakes on their marketing efforts…
April 29, 2022
Q1 2022 State of Automotive Industry & Sales
While the 20s have posed numerous evolving challenges to the auto industry, from rapid digitalization due to COVID-19 to ongoing inventory challenges, auto dealers have proven to b…
April 22, 2022
How to Build a Better Dealership BDC in 2022
As new vehicle inventory shortages, evolving consumer demands and shifting buyer loyalty disrupts the auto industry, proactive dealers are discovering new, exciting opportunities i…
April 8, 2022
How to Build an Effective Dealership Sales Strategy for 2022
As ongoing auto inventory shortage challenges fuel fierce competition for customers and pre-owned acquisitions, buyer expectations are changing, driving diminished loyalty and tigh…
March 25, 2022
3 Steps to Developing a Data-Driven Marketing Strategy for Any Size Dealership
As ongoing inventory challenges continue on and OEM incentives dwindle, some dealers have considered pumping the brakes on their dealership marketing efforts. But with shortages sp…
March 18, 2022
NADA Show 2022 Recap: Celebrations & Conversations with automotiveMastermind
The in-person return to NADA Show 2022 was particularly special for Team Mastermind. automotiveMastermind was founded in 2012, but this year’s convention marks our 8th appear…