October 18, 2019

The Value of Video in Your Dealership’s Marketing Strategy

With car sales down this year, dealers are always looking for an edge in organic lead generation. Challenges facing dealerships often present great opportunities, and auto manufact…

September 20, 2019

4 Digital Marketing Tips for Your Dealership

Back to School Basics Every Dealership Should Practice September is the time of the year where temperatures begin to slowly drop, the leaves start to turn color and the silence in…

September 6, 2019

Car Sales Lead Quality vs. Quantity for Dealerships

The debate over auto dealership sales leads has always been about the balance of lead quantity versus quality. Dealers are often trying to strike a balance between more leads and b…

August 30, 2019

The SMS Marketing Strategy Every Dealership Needs

Smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger generation users skew that data, but even users aged bet…

August 19, 2019

Improve the Dealership Customer Experience Before the Customer Arrives

Historically, relationships with customers began when they walked through your showroom doors. Today, thanks to the Internet, sophisticated marketing campaigns and increased consum…

July 5, 2019

Increase Car Sales with Personalized Dealership Marketing

Many common methods of increasing dealership sales involve spending more on broad marketing campaigns or launching dealership promotions that can significantly increase the cost of…

April 5, 2019

The State of Automotive Financing: What Dealers Need to Know

Don’t close down your F&I department just yet, as it turns out the dealer-assisted loan might not be dead after all. Despite what some media reports recently claimed, your abil…

March 29, 2019

How AI Changes the Auto Industry & Enhances the Dealer Sales Process

When Hollywood considers what artificial intelligence (AI) might look like in the automotive industry, the results range from the “Transformers” movies in which cars and trucks tur…

March 8, 2019

Taking a Data-Driven Approach to the Marketing Nurture Cycle

Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their pros…

March 1, 2019

Market EyeQ Provides Full Market Views that Competitors Simply Can’t

Mastermind was founded in 2012 by auto dealership veterans who took note of the disruption led in other industries by data-driven companies that were constantly learning more about…

Masterminded