November 17, 2023
Dealership Marketing 101: What is a Sales Platform & Why You Need One
At automotiveMastermind, we talk a lot about auto dealership sales platforms. With Mastermind, our proprietary automated sales and marketing platform, and dedicated consultative se…
November 10, 2023
5 Benefits of Proactively Marketing Aging Inventory
After years of sustained shortages, dealership inventory levels have started to normalize in 2023. In fact, advertised inventory increased sharply in recent weeks, according to S&a…
September 29, 2023
Maximizing ROI: Leveraging Automotive Software for Sales and Marketing
In today’s constantly changing automotive marketplace, dealerships are not just brick-and-mortar places showing off the latest vehicles. They have, over the last two decades…
June 30, 2023
How Dealerships Can Use Facebook Ads to Get Leads
In today’s fast-paced, digital-first world, automotive dealerships are constantly seeking innovative ways to connect with potential buyers and convert leads into sales. While…
June 16, 2023
Attract the Best Dealership Auto Leads with Proactive Marketing
There’s no denying that automotive sales leads are the lifeblood of any dealership. Working in the field, some of the most common questions we hear from our dealers partners…
May 26, 2023
How to Improve Dealership Lead Quality to Increase Sales
In sales, it’s all about the quantity and quality of your leads. Most car dealerships (and their sales teams) clamor for “more leads,” but what they are really asking for is more q…
March 3, 2023
How to Increase Your Dealership’s BDC Experience
As inventory levels begin to normalize in 2023, and OEM incentives begin to trickle back, auto dealers are being forced to rethink not only their marketing efforts, but their entir…
February 24, 2023
How To Maximize Dealership Sales Team Profitability
As 2023 continues and challenges left behind by lingering inventory shortages persist, it’s imperative that dealers prepare their sales managers and representatives with the tools…
February 10, 2023
3 Dealership Tips for New Inventory Presales
While dealership inventories are beginning to normalize in 2023, customers have demonstrated they are willing to wait for a vehicle that specifically matches their wants and needs.
January 27, 2023
3 Customer Experience Tips for Dealer Inventory Shortages
Ongoing inventory shortages are having costly effects on OEM and dealer loyalty rates in 2023 as vehicle prices remain high across the market. According to S&P Global Mobility,…
January 20, 2023
3 Ways to Maximize Dealership Marketing Efforts in 2023
As the new year begins, it is more important now than ever that automotive dealerships prioritize marketing efforts, even with limited inventory. With ongoing trends continuously s…
November 18, 2022
Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. At Mastermind, various tips and tools are avail…
