Car Sales Archives

March 8, 2019

Taking a Data-Driven Approach to the Marketing Nurture Cycle

Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their pros…

March 1, 2019

Market EyeQ Provides Full Market Views that Competitors Simply Can’t

Mastermind was founded in 2012 by auto dealership veterans who took note of the disruption led in other industries by data-driven companies that were constantly learning more about…

February 22, 2019

Getting Customers Out of the Service Bay and Into the Showroom

Dealers have long known that service bays, parts departments and body shops are critical sources of sales leads, although limited by the challenge of separating the quality leads f…

December 7, 2018

Adapt Your Customer Experience to Shifts in Auto Consumer Behavior

In today’s changing retail market, predictive analytics offer big opportunities for dealership looking to improve CX and customer relationships

October 19, 2018

How Dealerships Can Capitalize on Winterizing Vehicles

In most of North America, winter means tougher driving conditions. That makes vehicle winterization a big opportunity for dealerships to drive service revenues while generating sales opportunities simultaneously...

September 14, 2018

The Importance of Customer Journey in Customer Retention

Find out what you can learn from two of the most famous salesmen, Joe Girard and Ali Reda.

July 11, 2018

3 Ways to Relieve Anxiety about Car Buying

Some customers are afraid of the car buying process. They have anxiety about negotiating, dislike the F&I process, and wish the whole thing would just take less time.

June 12, 2018

Overcoming Fear in Sales

Imagine facing what scares you most, and using it as motivation. If the thought of public speaking stuns you into silence, you’re not alone. According to a study, three of four people suffer Glossophobia-the fear of public speaking.

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