Simply looking at remaining payments and mileage won’t help you sell more cars. To help you identify buyers earlier than your competitors, Mastermind’s proprietary algorithm provides a unique and incredibly accurate Behavior Prediction Score® (BPS) that ranks buyers on a scale of 0 to 100. It’s like creating a virtual prioritized line of buyers outside your dealership’s doors!
Information such as vehicle equity, excess mileage or contract terms are the bare minimum when it comes to assessing your prospect list. With just these generic data points, your prospect would rank a low BPS™ of 35, which would make you think they are not ready to make a purchase. Mastermind gives you access to more comprehensive data, making a bigger impact on your sales and retention.
Mastermind consistently targets the best leads. The Behavior Prediction Score® shows us which customers are more in-market to buy than we initially thought."
– Braman MINI of Miami
Mastermind layers in thousands of additional data points to build a dynamic buyer profile. Prioritize your prospects with vital information such as registration data, what vehicle(s) they and others in their household currently drive, their service and accident history, and much more.
Other factors such as sociodemographic data, personal behaviors, and buying preference are also true leading indicators of the motivation behind a vehicle purchase. With this level of data, your prospect’s BPS can increase to 74! Reaching out to them now with these personalized details in mind can make all the difference between making a sale today or losing business to a competitor.
Mastermind identifies customers we would not have the knowledge or data to cultivate otherwise. Mastermind gives us deeper insights into our customer database so no client gets missed."
– Audi Seattle