Only Mastermind connects every step in the car buying journey with proprietary Behavior Prediction Technology.

OUR STORY

After more than a decade as top performing Mercedes-Benz salesmen, Marco Schnabl and Johannes Gnauck recognized the need for more sophisticated technology that leveraged data to improve the automotive retail experience for both buyers and sellers. In 2012, the two combined their expertise to develop a platform that transformed the dealership sales process, and automotiveMastermind was born.

After launching with six dealer partners in 2013, Mastermind quickly grew to serve more than 800 dealers nationwide by 2016. Those early, impressive results caught the attention of IHS Markit, a world leader in information, analytics and solutions, who acquired Mastermind in 2017.

Since then, Mastermind has continued to transform the automotive retail industry, introducing its flagship sales and marketing platform in 2019 in 2019. Today, Mastermind is empowering thousands of dealer partners to maximize their loyalty, service and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing and dedicated consultative services.

OUR MISSION

“Never a vendor, always a partner” isn’t just a catchphrase – it’s who we are.
At Mastermind, it’s part of our company culture to go the extra mile to support our dealer partners, our communities and each other – no matter what. Developed by car people, for car people, our products and services are continuously evolving and improving to empower our dealer partners to proactively identify and engage auto sales leads and maximize their ROI – even in the most challenging market conditions.

MASTERMIND AT A GLANCE

alt

350+ Masterminds

alt

1,600+ Dealer Panels

alt

30 Represented Brands

A TIMELINE OF AUTOMOTIVEMASTERMIND HISTORY

a timeline of automotiveMastermind history

Meet the Leadership Team

Top-tier experience in automotive, technology, and marketing.

MEET THE TEAM
OUR PRODUCTS
All the goods to give you great solutions
A suite of proprietary dealership solutions developed with brands and OEMs in mind

Boost Retention Sales

Gives you the most comprehensive customer data in one simple dashboard, proven to increase loyalty, retention and sales

Boost Retention Sales

Gives you the most comprehensive customer data in one simple dashboard, proven to increase loyalty, retention and sales

READ MORE

Predictive Marketing

Delivers the most personalized campaigns in the market, each as unique as the targeted customer’s needs and desires.

Predictive Marketing

Delivers the most personalized campaigns in the market, each as unique as the targeted customer’s needs and desires.

READ MORE

Service Conquest

Turns service drive customers into new car sales by targeting them when they are most likely to be buying a car.

Service Conquest

Turns service drive customers into new car sales by targeting them when they are most likely to be buying a car.

READ MORE

See what we can do for your dealership

Contact us for a VIP Dealership Solutions Demo and learn about proven ways to achieve Mastermind success

INCREASE CAR SALES