Mastermind’s Behavior Prediction Score® ranks your dealership prospects on a scale of 0-100 based on propensity to buy. Take the guesswork out of your dealership’s marketing strategy by automatically predicting who you should be marketing to, what offers motivate them to buy, and how soon you should begin marketing to them.
With Mastermind, your dealership gets insights into buying triggers that identify auto prospects who are soon to be in the market for a vehicle, even before they begin their car buying journey. Imagine having the intelligence of a complete customer profile at your fingertips for every buyer in your market. It’s like creating a virtual prioritized line of buyers outside your dealership doors!
The number of people walking in the showroom with a letter in hand was astonishing. In just under 12 weeks of partnership, we are averaging 55 sales a month with Mastermind.”
- Friendly KIA
Our marketing campaigns are effective because they are personalized to each prospect’s individual needs, quickly moving them from the “consideration” to the “shopping” phase. Mastermind keeps your dealership top of mind thanks to your proactive outreach with relevant and timely offers that address each buyers’ unique situation. Shorten the length of your car sales cycle and build customer loyalty at the same time!
The accuracy of the offers, payments and data were spot-on. I'm looking forward to continued success with Mastermind!"
- Prestige Cadillac
All auto leads are not created equal. While prospects may have a similar Behavior Prediction Score®, they have different reasons that motivate them to buy. Mastermind automates the right mix of messaging, channels and cadence that nurture shoppers into buyers based on their predicted triggers.
Dealers who market with Mastermind see a 15X ROI and the lowest cost-per-sale in the industry.
Fueled by highly accurate data, Mastermind’s predictive campaigns focus on messaging that works. Each campaign builds off the other to convert high-potential new and pre-owned car buyers faster, in the optimal digital or physical format.
The Relationship Builder
The customer’s first micro-targeted offer.
The Account Notification
Concisely outlines the new offer with the most compelling benefits highlighted.
The Pain Point Solution
Focused on unique key sales-drivers.
Features a personalized handwritten-style note.
Nurturing a different audience
Personalized communications highlighting special sales events or new vehicle launches as well as custom outreach to service customers.
A digital touch-point to compliment direct mail campaigns.