Uses of Big Data in Predictive Analytics

How to Harness Big Data

A recent article published on dealermarketing.com opened with the following:

“It seems like every industry conference features speakers and attendees who are buzzing about data and analytics. But too often, dealers end up trapped in the theoretical, and walk away unclear about actionable steps they can take to use data for their dealerships.

Or, they attempt to implement analytics solutions, but misuse their data in a way that actually ends up misleading their efforts. It becomes an impediment, not an asset.

As the industry continues to evolve in its use of data, dealers have opportunities to harness the power of robust analytics—as long as they ensure they understand how to get the most out of their efforts, and actually drive profits.”

While author John Manganaro’s intent was cautionary, at automotiveMastermind (Mastermind), we consistently deliver on our promise, utilizing cutting-edge technology in the form of a proprietary algorithm derived from behavior prediction analytics. The result is actionable intelligence about our dealer partner’s clientele, and how they can securely and reliably leverage that data for everyone’s benefit. We’re the predictive analytics provider you’ve been waiting for.

We don’t just push a technology purchase on our customers and celebrate the sale. In fact, we differentiate in unique ways:

Building Relationships

When interested dealers become partners, our exciting journey begins. We hire seasoned auto veterans who have lived on the showroom floor. They are responsible for regular dealer performance visits with the groups to which they are assigned every 30-45 days, becoming an extension of the team and offering unrivaled service. We lead the market with our deep integration, providing sales support, training, demonstrations, etc., as necessary. By comparison, providers claiming similar technology, who may not follow up with dealerships any more regularly than 3 to 6 months, if at all, offer phone support remotely, or send support representatives to make in-person visits, billed to the customer.

Post implementation, we work closely with a dealership staff, training, consulting with sales, service, management, and business development staff. automotiveMastermind is not only the technology you implement but the processes by which business gets done.

Building Credibility

Do we know the automotive industry? Our technology was conceived “by car guys for car guys.” We’ve sold cars, desked deals, and maintain an intimate understanding of the complicated and often cumbersome sales processes. We survived the unique pain points of sales cycles and challenges familiar to dealerships and sales teams. With this understanding, we learned that there are recognizable patterns in people’s automotive purchasing behavior; we built automotiveMastermind

on that belief, and the outcome is rock solid. We can identify those customers most ready to buy and generate customized talking points addressing their reasons while summarizing actionable offers and incentives most likely to close those deals. By assigning a Behavior Prediction Score, automotiveMastermind allows you to MARKETSMARTER™ by delivering the right message at the right time with predictive marketing.

Our Predictive Analytics don’t overpromise and under-deliver, but don’t take our word for I, here is what our dealer partners have told us :

automotiveMastermind continues to revolutionize the way dealerships find, engage, and retain customers. We predict smarter so you can sell smarter. Partner with us.

For additional information or to arrange for your VIP DEMO, call 888.892.3979.