MARKETSMARTERTM with automotive marketing campaigns that target customers only when our proprietary behavior prediction technology determines they are in market for a new vehicle. Communications at each touchpoint incorporate key sales drivers relevant to that customer to drive them to respond.
Replacing traditional marketing tactics with targeted predictive campaigns means more relevant messaging, higher response rates, and increased sales at a much higher ROI. The average spend-per-car-sale with Mastermind is $128 vs. $632 for the industry1.
Our proprietary algorithm crunches thousands of data points to create a Behavior Prediction Score™ for each potential dealership customer. This allows us to send targeted automotive marketing campaigns to those who are ready to buy.
Your customers will only receive campaign communications when our customer data platform predicts they are receptive to buying a new vehicle — which could be several months in a row, or just periodically.
We customize marketing communications at each touch point and incorporate innovative automotive marketing strategies that result in the highest open rates in the industry and the lowest cost-per-sale.
"My philosophy is if you become a partner and work for mutual success, I am loyal for life. Our last data mining company was not a partner. Mastermind has a vested interest; they are a true partner."
" Mastermind has been instrumental in productive prospecting for my team. Having personalized talking points specific to that customer's vehicle and needs is one of the best tools you can have - it makes the customer feel important and provides great customer service."
"In all my years of business, I have never seen so many clients come into a dealership ready to buy after receiving a sales incentive. automotiveMastermind’s customized marketing campaigns have completely changed that for us. Their direct mail and email open rates are way above the industry average. I am a true believer!"
"Every member of our sales team considers automotiveMastermind a true partner. Our aM rep, Mary Catherine, is completely invested in ensuring that my sales teams use the technology to its full potential, resulting in a more motivated team, greater sales and ROI!"
Mastermind takes the guesswork out of the process, enabling you to SellSmarter™ and more profitably…