The Behavior Prediction Score®, generated by our proprietary algorithms, identifies when your loyalty customers are ready to buy a new or pre-owned car again. This 0-100 ranking system enables you to focus your efforts on high-potential customers likely to buy today, increasing your retention rate up to 15%.
“The technology does all the work for us by predicting who is more likely to buy and provides the reasons why, which allows us to more precisely target our customers. We have definitely seen an increase in sales and overall customer satisfaction.”
Cheryl Eichner, General Manager, Intercar Mercedes-Benz
Market EyeQ's Service Conquest feature converts service customers into new car buyers at a 4x higher activation rate than the competition. Powered by TransUnion®, Service Conquest gives you greater visibility of who is servicing at your dealership, including contract data, behavior drivers, and more, allowing you to market to service customers with the right message at the right time. On average, Market EyeQ helps dealers activate 55% of their service drive into in-market customers.
“It’s always been important to have our sales team visit customers in the service drive, but now we’re doing it with the pointed spear approach. We use the list of upcoming appointments for the next day to research who’s coming in and that targeted approach has made all the difference.”
Chris Erxleben, New Car Sales Director, Toyota of Langhorne
With growing pressure from OEMs in a competitive market, dealers know they can’t depend solely on loyalty and service business to grow. Gain up to 15 incremental new conquest sales a month with Market EyeQ’s Market Conquest. Access household and vehicle ownership insights on your entire market in a way your competitors can’t.
“Preparing for a client call with Market EyeQ is like taking a test with all the answers in front of you. You have all the information you need to close the deal.”
Zach Johnson, Customer Retention Manager, Dunning Toyota
or contact our Partner Development Group at: 1-888-906-1740