- Vehicle needs service
- Will need a new car
- Has not been to your dealership
STEP 1: GENERATOR
Mastermind’s Service-to-Sales Generator reaches consumers who are likely to need service and are in-market for a new car. Through this audience and targeted messaging, increase your revenue stream in the service drive, grow your loyalty portfolio and increase your store’s future car sales opportunities.
- Increase your store’s sales opportunities
- Grow your loyalty portfolio and increase customer retention
- Drive more service business to your store
STEP 2: ACTIVATOR
Sarah enters the Service Drive
Sarah is now in your system since she visited your store for service.
Because Sarah is a qualified customer, a soft credit pull will be automatically run to give her a Behavior Prediction Score® (BPS) and send her marketing.
SARAH’S CURRENT BPS IS 63
Sarah now enters the Loyalty campaign cycle
We're in this for the long haul with Sarah. We know she needs a vehicle soon and will continue to nurture the relationship.
NOW SARAH’S CURRENT BPS IS 77
STEP 3: PREDICTIVE MARKETING
Mastermind automates a sales pipeline for you right from your service drive by identifying and prioritizing in-market leads, providing insights on each buyer’s motivation to buy and personalizing each sales offer to motivate purchases.
These three components will work in unison to retain Sarah's business, eventually providing your store with both a pre-owned vehicle and a new loyalty portfolio customer.
- Service Visit Follow-UpTimely offer following the service visit
- Relationship BuilderCustomer’s first micro-targeted offer
- Account NotificationConcisely outlines the new offer
- Pain Point SolutionFocused on key sales drivers
- BrochureGrabs attention in windowed envelope
STEP 4: SARAH PURCHASES A NEW CAR!
ACQUIRE NEW CUSTOMERS AND USED INVENTORY
Powered by TransUnion, Mastermind automates a sales pipeline for you right from your service drive by:
- Identifying and prioritizing in-market leads
- Providing insights on that buyer’s motivation to buy
- Personalizing a sales offer that motivate the purchase
These three components will provide you with a pre-owned vehicle for your lot, a conquested customer now in your loyalty portfolio, and a new vehicle transaction!