Toyota Dealer Revs Up Their Service-to-Sales Process

Service Conquest by Mastermind enabled Team Toyota of Langhorne to better reach their service drive customers, especially those who had not purchased from the dealership before. By using Mastermind’s predictive marketing programs, they began sending customers personalized one-to-one messages that cycle through proven motivators to purchase a car such as over mileage, end of lease, and more.
 

Team Toyota’s sales team also worked with their dedicated Mastermind Dealer Relations Manager, Brandon Harris, to identify easy wins and customers earlier in their buying process who they may not have spoken to. As the team became more familiar with Mastermind, they involved their BDC to ensure that they were consistently calling customers that they found in Mastermind.
 

With these teams working in tandem and armed with extensive knowledge from Mastermind, Team Toyota is able to reach their customers with targeted messaging that drives new sales to the dealership
 

“It’s always been important to have our sales team visit customers in the service drive, but now we’re doing it with the pointed spear approach,” says Erxleben. “In our morning meetings, we use the list of upcoming appointments for the next day to research who’s coming in and how to best position our conversations with the customer. That targeted approach has made all the difference.”