Acquire Inventory from Untapped Sources in Your Market
Between ongoing market changes and soaring customer demands, it’s now more important than ever for auto dealers to have options for acquiring inventory to meet consumer demand. That’s why Mastermind has built print and digital Predictive Marketing Campaigns that focus on acquiring pre-owned vehicles for your lot. By utilizing Mastermind’s Predictive Marketing Campaigns, your dealership will be able to maximize your limited inventory for the foreseeable future, regardless of market conditions.
Strategically Build Your Campaign Audiences
- Your Service Drive – We identify customers who have serviced from you, not bought from you and are likely to sell their vehicle.
- Your Market Conquest Audience – We target customers in your market who haven’t purchased from your store or brand before but are likely to sell a vehicle within their household.
- Your Loyalty Portfolio – We carve out a specific subset of your loyalty customers and find those who are most likely to sell their vehicle, specifically targeting those with equity for a complimentary appraisal.