Oxmoor Toyota has successfully utilized Mastermind’s Market EyeQ sales platform to present their loyalty, service, and conquest audiences with relevant reasons to purchase. They know this personalized and process driven approach, coupled with predictive marketing, will be the key to their success.
Oxmoor Toyota, based out of Louisville, KY, knows being a great dealership means more than following the bottom line. They believe quality products, dedicated customer service, and a culture that rises to the occasion to meet expectations at every step of the way is what sets them apart.
Oxmoor Toyota has found success by having a BDC work on generating leads and driving them to the dealership for their sales team to close. For the BDC to do their job effectively, they needed to be able to present consumers with relevant, compelling reasons to purchase. In the past, they had used other solutions that failed to gain traction internally or deliver the results that they were looking for.
Market EyeQ, Mastermind’s sales platform, provided Oxmoor Toyota’s BDC with a source of qualified leads across loyalty, service, and conquest audiences along with comprehensive consumer information. To maximize these opportunities, they instituted a process driven approach to take advantage of their deals in Market EyeQ and from Mastermind’s predictive marketing.
With compelling talking points like new vehicle pricing, trade in value, and monthly payments, the team can position their consumer outreach as opportunities to visit the dealership. That has led to an overwhelmingly positive customer experience that yields great results. This has enabled the BDC to shorten the time it took sales to close and increased the likelihood of a visit turning into a purchase to an impressive 85%.
“We want to do as much as we can to make visits as short and simple as possible. It’s great to have that information from Market EyeQ that lets us have conversations that make customers realize that it’s a good idea to visit the dealership,” says Ashley Green,
Internet Department Manager.
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