Market EyeQ, Mastermind’s sales platform, provided Oxmoor Toyota’s BDC with a source of qualified leads across loyalty, service, and conquest audiences along with comprehensive consumer information. To maximize these opportunities, they instituted a process driven approach to take advantage of their deals in Market EyeQ and from Mastermind’s predictive marketing.
With compelling talking points like new vehicle pricing, trade in value, and monthly payments, the team can position their consumer outreach as opportunities to visit the dealership. That has led to an overwhelmingly positive customer experience that yields great results. This has enabled the BDC to shorten the time it took sales to close and increased the likelihood of a visit turning into a purchase to an impressive 85%.
“We want to do as much as we can to make visits as short and simple as possible. It’s great to have that information from Market EyeQ that lets us have conversations that make customers realize that it’s a good idea to visit the dealership,” says Ashley Green,
Internet Department Manager.