Smarter Private Incentives. Proven Incremental Sales
Create High-Performing OEM Incentive Campaigns.
Enterprise
EyeQ:
Data-Driven Incentives
Maximize Loyalty and Incremental Sales—At Scale
Enterprise EyeQ is an incentive planning and activation platform that empowers manufacturers to deploy precisely targeted, customer-level private incentives allowing you to efficiently allocate your incentive spend for maximum returns.
Enterprise EyeQ helps OEM leaders answer the questions that matter most:
How can we reduce incentive waste while increasing sales?
How do we align regional and national strategy with dealer-level execution?
What is the true ROI of your incentive spend?
Target the Right Buyer, Every Time
Enterprise EyeQ combines advanced data analytics and machine learning to pinpoint buyers with the highest likelihood to purchase when presented with the right incentive.
Lead with the Industry’s Most Trusted Data
Use industry-leading data to prioritize buyers by purchase likelihood, vehicle affinity, and price sensitivity for maximum ROI.
Activate Personalized Incentives that Convert
Deploy Personalized Marketing with customer-specific incentives aligned with brand, vehicle, and campaign goals.
Measure Performance and Optimize in Real Time
Analyze spend and measure performance against control groups to continuously improve results.
Deploy Custom Campaigns with Confidence
Built on the trusted Enterprise EyeQ framework, Custom Campaigns help OEMs activate hyper-targeted marketing with confidence. Advanced audience segmentation enables precise targeting by region, deal type, or specific objective, turning customization into measurable performance and ROI.
Why OEM Leaders Choose Mastermind and Enterprise EyeQ
40M+ consumer and vehicle records power unmatched date and smarter insights.
7 in 10 buyers return to the same dealership when engaged through Mastermind‑powered campaigns.
+6 percentage‑point lift in OEM make loyalty compared to non‑partner retailers.
Watch this short video to see why OEM leaders trust Mastermind and Enterprise EyeQ.
