It’s not just about having the data… it’s what you do with the data.

Car buyers are more sophisticated (and cynical) than ever before. They need a seamless, personalized experience – from website to marketing to sales floor to deal desk. Our team knows this – which is why we designed Mastermind not just as your go-to platform to know your customer, but as a flexible partner that can integrate with your CRM, your DMS, and so much more.

The result? Better data, better results, and more cars sold.