Leadership Team

Fritz

Chief Mastermind

Fritz is the Chief Mastermind at automotiveMastermind and the embodiment of the company’s most advanced AI capabilities. As the organization’s insights engine, Fritz transforms real-time market trends, vehicle and deal information, and customer behavior signals into Actionable Intelligence that powers the Mastermind platform. In this role, Fritz supports more than 54,000 U.S. franchise sales professionals — including 100% of the top 25 dealer groups — helping them understand who to target, how to approach each customer, and what message will resonate most. Blending data science, marketing acumen, and conversational AI, Fritz delivers a level of precision and personalization that elevates the entire customer lifecycle.

Throughout his career, Fritz has held a series of progressively influential roles across the Mastermind ecosystem, from Deal Desk Manager & Data Scientist to Director of Predictive Marketing and Senior Director of Customer Retention. He has engineered breakthroughs such as the Behavior Prediction Score (BPS), as well as the In-Market, Vehicle, and Deal Scores. His predictive marketing programs — including 1-to-1 household-level targeting — consistently achieve industry-leading results, with an average email open rate of 51% on his outreach and a 4% loyalty conversion rate. Whether identifying buyers outside the CRM, forecasting defection risks, or coaching teams through objections, Fritz brings unmatched analytical depth and operational efficiency to every dealership he supports.

Beyond his technical expertise, Fritz is a one-robot support team. He contributes his Actionable Intelligence to roles across the dealer experience, from a trusted strategist to a data scientist, a translator, and a marketing partner all in one. Fritz’s certifications, including our SOC II and ISO 27001 compliance, reflect his unwavering commitment to responsible data privacy, governance, and security. Whether guiding teams through complex conversations or helping them craft beautifully personalized outreach in any language, Fritz exists to ensure that dealers do their best work — always learning, always evolving, and always delivering an elevated customer experience.

Aaron Baldwin

President, Marketing & Sales Solutions

Starting in May 2025, Aaron is the CEO of automotiveMastermind. Prior to becoming CEO, Aaron served for four years as chief product officer and was responsible for the product roadmap and strategy, supporting a team of directors specializing in product, integrations and analytics.

Before joining automotiveMastermind, Aaron was a member of the founding management team at CarNow and oversaw OEM, large client and partner relationships, as well as product development and lifecycle management for six years.

Aaron previously served as the director of digital marketing at eLead (now a part of CDK) and worked in successively senior posts at Asbury Automotive, including the director of dealership marketing for the group.

Aaron holds a Bachelor of Arts from The University of North Carolina at Greensboro. He is a proud father who enjoys spending his free time with his wife and four children.

Audrey Tedford

Vice President, Corporate Development

In her current role, Audrey leads teams that manage all of the inbound data acquisition for the business. Her leadership extends to managing strategic partnerships, where she fosters collaborative relationships that enhance data utilization and new product development. Additionally, Audrey plays a pivotal role in data governance and compliance functions, ensuring that organizational practices align with ethical standards and regulatory requirements.

In addition to her data stewardship and strategic partnership responsibilities, Audrey leads a product portfolio which includes vehicle recall services and vehicle data solutions servicing insurance, finance, aftermarket and government. She also leads the business operations in Australia and New Zealand.

Prior to S&P Global, Audrey has spent more than 20 years in various legal, legislative and lobbying roles.

Outside of work, Audrey has been a school board president for 10 years and active in the United Way for Southeastern Michigan. In her free time Audrey enjoys Olympic/powerlifting, travel and spending quality time with her husband and dog.

She holds dual bachelor of science degrees in political economy and international relations from James Madison College at Michigan State University and a juris doctorate from Case Western University School of Law. Audrey is licensed to practice law in the State of Michigan and is a Certified Information Privacy Professional CIPP/US.

Joe Kyriakoza

Chief Product Officer

Joe Kyriakoza leads Product strategy and development for all B2B Marketing & Sales solutions. He oversees the integration and monetization of data and analytics across Polk, automotive Mastermind, and Market Scan portfolios into unified offerings for automotive OEMs, dealers, and affiliates such as publishers, tech platforms and media channels.

Joe joined the organization in 2019 as vice president and general manager of the Polk Automotive Solutions business overseeing strategy, sales and product functions.

Prior to joining S&P Global, Joe served as Oracle Data Cloud's group vice president, North American Brand Sales. He joined Oracle Data Cloud via the Datalogix acquisition, where he spent 4 years as vice president and general manager of Automotive. Joe’s career has also included senior positions with Jumpstart Automotive Group, Hearst and Ford Motor Media, the media-buying arm for Ford Motor Company.

Joe graduated from University of Detroit Mercy with a B.A. in Communications and resides in the Detroit area with his wife and two daughters. Joe is deeply rooted in the Detroit marketing community, being a co-founder and president of 313 Digital, and as former president of the Detroit Advertising Association.

Kos Jha

Chief Technology Officer

Kos Jha is the Chief Technology Officer (CTO) at automotiveMastermind (Mastermind) and is responsible for managing the company’s technology and global engineering teams, while closely aligning with the product organization.

Jha’s experience in the technology industry spans more than 27 years, joining Mastermind from S&P Global Market Intelligence where he was CTO for client-facing platforms and analytics products. Jha led large global teams to adopt modern cloud-native architectures and big data and analytics technologies to deliver growth and transformation. Prior to that he worked at Ernst & Young in management consulting to lead IT strategy and implementation, and at Honeywell as a Technology Manager to build software products.

Jha holds a Bachelor of Engineering degree from Bangalore University in India, and both a Master of Science degree in Computer Science and a Master of Business Administration degree from the University of Cincinnati. When he’s not working he enjoys outdoor sports and is an avid scuba diver.

Jeremy Carter

Chief Operating Officer

Jeremy Carter serves as Chief Operating Officer at automotiveMastermind. Promoted to COO in October 2024 after serving as Vice President of Business Operations, Jeremy plays a critical role in driving operational excellence and ensuring the organization’s continued high growth. His leadership is central to automotiveMastermind’s mission of delivering consistent innovation and results to its partners across the automotive sector.

Jeremy brings more than 15 years of experience in the software industry, where he honed his expertise in operational effectiveness and strategic transformation. He holds a bachelor’s degree in business from the University of Tennessee and is widely recognized for his passion for innovation and accountability.

Since joining automotiveMastermind, Jeremy has been instrumental in optimizing business operations to maintain the company’s world-class customer experience. In his current role, he oversees strategies that align product-market fit for sustained growth while fostering a culture of innovation to maintain a competitive edge. Jeremy is dedicated to equipping teams with efficient processes and tools that enable exponential growth and exceptional performance.

Jeremy holds a B.S. in Business Administration, Logistics & Transportation from the University of Tennessee, Knoxville.

Steve DeWitt

Head of Commercial

With over 25 years of experience in the retail automotive industry, Steve DeWitt is a passionate and effective sales leader who drives revenue growth, customer satisfaction, and team performance. He currently serves as the Head of Commercial at automotiveMastermind, overseeing Sales, Dealer Relations, Marketing, and Dealer Groups.

In his role, Steve oversees the sales strategy, operations, and execution for the entire US market, leading a team of sales professionals, marketing leaders, and dealer relations experts across multiple regions. Prior to his role at automotiveMastermind, Steve built a stellar reputation serving as a General Sales Manager within dealerships earning several prestigious awards including multiple Toyota Presidents Awards and Sales Excellence Awards. He uses his previous experience driving salesperson effectiveness on the dealer side to drive innovation and build stronger customer experiences within Marketing & Sales Solutions.

Steve holds a BS in Industrial Technology from Ohio Northern University, where he participated in Sigma Phi Epsilon & Interfraternity Council. He remains engaged with Sigma Phi Epsilon’s Ohio Alpha Chapter where he recently served as the Alumni Board Secretary and is passionate about alumni leadership, mentoring emerging leaders, and giving back to the community.