Top-tier experience in automotive, technology, and marketing
Co-Founder and CEO
Marco Schnabl is CEO and co-Founder of automotiveMastermind (Mastermind), the leading provider of predictive analytics and marketing automation technology for the automotive industry. In his role, Schnabl leads sales, service and operations for Mastermind, which has nearly doubled its employee count in the last year.
Schnabl co-founded Mastermind with Johannes Gnauck in 2012. After more than a decade as a topperforming Mercedes-Benz salesmen, Schnabl and Gnauck recognized the need for a more sophisticated technology that leveraged data and improved the automotive retail experience for both buyers and sellers. Their intricate understanding of the industry helped them develop a technology that is transforming the sales process.
Mastermind empowers sales teams with key insights and valuable information on its top prospects by utilizing its proprietary algorithm to generate a Behavior Prediction Score® (BPS). As a result, Mastermind is now a leading predictive analytics and marketing automation technology for thousands of dealer partners.
Schnabl’s father worked in the automotive industry for more than 40 years. Following in his footsteps, Schnabl was with Mercedes-Benz both in Germany and at its flagship location in Manhattan for more than ten years. During that time, he held a variety of roles, including: Sales Consultant, Sales Manager and Manager for Strategic Retail Development.
Schnabl is a graduate of the Berlin School of Economics and holds a Bachelors of Arts in Business Administration, Management and Operations.
Schnabl works out of Mastermind’s New York City headquarters and has helped the company earn thousands of dealership clients from automotive manufacturers including: Acura, Audi, BMW, Cadillac, Honda, Lexus, Mercedes-Benz, MINI and Toyota. He is fluent in German and English.