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  • Dedicated Consultative Support
  • Dealer Case Studies
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  • Loyalty & Retention Solutions
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  • Acquire New Customers
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  • OEM Enterprise Solutions
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  • Blog
  • Loyalty
  • Service-to-Sales
  • Inventory
  • Marketing Best Practices
  • Training & Leadership
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First slide

LEADERSHIP TEAM

Top-tier experience in automotive, technology, and marketing

Marco Schnabl

Co-Founder and Advisor

Marco Schnabl is a German-American Entrepreneur with deep roots in the automotive industry. Schnabl’s father worked in the automotive industry for more than 40 years. Following in his footsteps, Schnabl joined Mercedes-Benz in 2003, working both in Germany and at its flagship location in New York City. His intricate understanding of the industry sparked the idea to transform the traditional automotive retail process.

In 2013 Schnabl co-founded automotiveMastermind, the leading provider of predictive analytics and marketing automation technology for the automotive industry. In 2017 automotiveMastermind was acquired by IHS Markit (now S&P Global).

After successfully growing and integrating the businesses, Schnabl left Mastermind in September 2022, focusing on new ventures in the automotive tech space. Together with a team of technology and industry leaders he now serves as the Executive Chairman for The RockED Company, a disruptor of traditional learning and education in the automotive vertical.

He further is the Chairman of the S&P Global Mobility Council, as well as a board member of the German American Chamber of Commerce and National Pediatric Cancer Foundation. Schnabl is a graduate of the Berlin School of Economics and holds a Bachelors of Arts in Business Administration, Management and Operations.

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