Aaron Baldwin is the Chief Product Officer for automotiveMastermind (Mastermind) where he will oversee the product roadmap and strategy, supporting a team of directors specializing in product, product marketing, integrations, and analytics.

Before joining aM, Baldwin served as senior vice president of product and business development at CarNow. He was a member of the founding management team and oversaw development of OEM, large client and partner relationships, as well as product development and product lifecycle management. Baldwin also previously served as director of digital marketing at eLEAD and worked in various positions at Asbury Automotive Group, including director of dealership marketing, giving him insight into dealership operations that currently help him support aM’s dealer partners.

He holds a bachelor of Liberal Studies from The University of North Caroline at Greensboro. Baldwin is a proud father who enjoys spending his free time with his wife and three children.