Mastermind News: Redesigned Customer Deal Sheet + Enhanced Behavior Prediction Score® 

Today’s increasingly competitive market requires dealers to anticipate customers’ needs with speed and precision. To better equip our dealer partners to proactively identify and engage prospective buyers, we recently introduced a newly redesigned Customer Deal Sheet and an enhanced version of our Behavior Prediction Score® (BPS).  

These updates deliver a clearer view of each customer’s buying potential and provide deeper insights into how to engage prospects at every stage of their journey, helping dealerships proactively connect with buyers and drive more sales. 

Enhanced Behavior Prediction Score® 

Mastermind’s Behavior Prediction Score has long been the industry’s gold standard in behavior prediction modeling, helping dealers identify customer buying potential and prioritizing sales outreach. The enhanced BPS strengthens how Mastermind calculates these scores by providing deeper consumer insights based on extensive data modeling and advanced machine learning. 

The enhanced BPS introduces three new scores to analyze each customer: an in-market status score, a vehicle details score and a deal score. The new scores help dealers answer critical questions about their customers, increasing their chances of closing deals by identifying: 

• Which customers should be prioritized for outreach 

• What vehicle customers are most likely to buy 

• How they are likely to transact on specific deal types 

• Potential defection risks 

Redesigned Customer Deal Sheet 

To better present these new insights, we’ve also redesigned our Customer Deal Sheet with an updated interface that makes it easier for sales teams to access and interpret critical customer data.  

The new layout organizes the enhanced BPS scores alongside existing customer information, market conditions and recommended talk tracks, all in a streamlined view that simplifies decision-making. 

With a 360-degree view of each customer, reps can prioritize those ready to engage and identify those not yet in the market to buy. This enhanced visibility enables sales teams to create targeted outreach strategies based on real-time data, track changes in customer intent and transition from static data snapshots to a more dynamic approach that adapts to evolving buyer behavior. 

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These latest updates demonstrate our continued commitment to equipping dealerships with the tools they need to succeed. 

Our enhanced BPS and redesigned Customer Deal Sheet provide a clearer view of each prospective customer, enabling dealers to better prioritize opportunities and optimize their sales strategies. With improved access to key data, sales teams can connect with buyers more strategically and drive stronger results.  

Want to learn how Mastermind can help your sales team prioritize the right prospects in your sales funnel? Request a demo.