Q1 Updates: Mastermind Mobile, Showroom Carousel & Lease Maturity Campaigns

automotiveMastermind’s Product Team kicked off 2025 with a focus on helping sales teams reach their potential and pitch more effectively with Actionable Intelligence™.

In the past few weeks, we have shared how Mastermind CoPilot lets dealers create talk tracks to connect with their customers and how the Acquire Opportunity Map gives them new insights into their neighborhood so they can strategically target in-market audiences.

At Mastermind, innovation is a constant and our technology teams are always delivering new features. Here are a few other updates you might have missed in the first quarter of 2025:

Seize Every Sales Opportunity with Mastermind Mobile

Back in January, we officially launched Mastermind Mobile, one of our most requested new features.

Dealers often find themselves pulled in every direction as they work with customers on the floor, on the sales lot, or in the service drive, leading to missed sales opportunities. Mastermind Mobile, our mobile app for dealerships, brings all of Mastermind’s Actionable Intelligence^TM to your cell phone and tablet so you can:

• Quickly respond to highly engaged customers with real-time push and SMS text notifications.
• Gain the insights you need to close more deals fast with access to Mastermind at your fingertips.

For our Mastermind users, getting started is as easy as going to dealer.automastermind.com and saving the page to your mobile home screen.

Stay on Top of Sales Activity with Automated User Activity Reporting

To provide dealers with better operational visibility on an ongoing basis, we’ve now made it possible for certain Mastermind users to receive automated weekly user activity reports via email.

These reports, launched in February, give managers insights into how their teams are using Mastermind so you can see who your super-users are and identify areas to improve utilization.

Give Your Customers More Options with Showroom Carousel

Showroom received a big upgrade in February with the new Carousel feature. Now Showroom can showcase a customer’s top six recommended car models based on suggestions from the Deal Sheet’s Vehicle Tab. Displaying multiple vehicles for a customer reduces friction in finding the replacement vehicle that is right for them and increases the likelihood of a response.

Target Prospects with Expiring Leases Using Lease Maturity

Heavy lease market? Dealer partners with Acquire can now access our newest campaign, Lease Maturity. This new targeting option focuses on prospects with leases about to reach maturity in the next 9 months. Acquire users can take advantage of the new Marketplace tool to target this audience. Our Predictive Marketing will do the rest, sending the prospect offers personalized at the household level.

The first quarter was a busy one, but we’re not stopping. Watch this space to learn more about how we’re driving greater innovation so that you can sell more cars.