Meet Fritz: automotiveMastermind’s AI Sales Consultant Built for Dealership Teams

Key Takeaways:

• Dealerships see immediate impact, from faster appointment setting to stronger, more personalized outreach. 
• Communication consistency improves. New hires and veterans can both communicate at a professional level. 
• Fritz acts as an AI sales consultant, helping every salesperson know who to contact, when to reach out, and what to say. 
• Hidden opportunities—especially in the service drive—are unlocked without adding tools or subscription costs.

AI is no longer a “nice to have” in automotive retail, it’s a data‑driven competitive advantage. That’s exactly where Fritz, automotiveMastermind’s native AI sales consultant, comes in.  

“Fritz isn’t designed to replace human sales talent, it’s built to elevate it.”

– Sarah Hicks, automotiveMastermind’s National VP of Dealer Relations 

Turning Data into Conversations That Convert

Fritz works by transforming automotiveMastermind’s powerful Behavior Prediction data into simple, real-time guidance that salespeople can use immediately. Instead of staring at data and wondering what to say next, salespeople can ask Fritz direct questions, such as: 

• Is this customer worth calling right now? 
• How should I personalize this message?
• What’s the best way to respond to a price objection?  

Fritz can generate a personalized message in under five seconds. According to Danny Veliz, automotiveMastermind’s Senior Product Manager, since launch, dealers have already created more than 1.5 million conversation starters using the tool. 

Real Results from the Dealership Sales Floor

The impact of Fritz is immediate and measurable. In one early-access Volkswagen store, a salesperson used Fritz to generate an email on day one and booked an appointment almost instantly. Within 15 minutes, that same salesperson set two more appointments using Fritz-generated messages. 

Dealers are also seeing cost savings. One Audi store eliminated a separate AI subscription once they realized Fritz delivered the same value, natively, inside the Mastermind dealer software they were already using. 

Features Dealers Get Excited About

Fritz shines in real-world sales moments, including: 

• Translating messages into 100+ languages for diverse customer bases
• Helping salespeople respond confidently to price and payment objections
• Unlocking the service drive as a sales channel, not just a retention tool
• Some dealers reported moving 20+ vehicles directly from the service lane using Fritz!   

Fritz grows dynamically as dealership needs change, supporting both frontline sellers and leadership teams. 

The Bottom Line for Dealership Leaders

Fritz delivers: 

• More consistent communication across the entire sales team 
• Better conversations powered by AI in the automotive industry 
• Faster follow‑up, smarter targeting, and more closed deals 

By combining AI, predictive intelligence, and dealer service software inside the Mastermind platform, Fritz helps dealership teams work smarter, move faster, and sell more vehicles. 

👉 See how Fritz can help your dealership win more deals.  

Frequently Asked Questions

What is Fritz in automotiveMastermind? 

Fritz is, among other roles, an AI sales consultant built into the automotiveMastermind platform that helps dealership teams prioritize customers and generate personalized outreach messages. 

How does Fritz use AI specifically in the automotive industry? 

Fritz uses AI and predictive data to analyze customer behavior and recommend who to contact, when to reach out, and how to personalize communication. 

Is Fritz a separate dealer service software? 

No. Fritz is built directly into the Mastermind platform, so dealerships don’t need to add another tool or subscription. 

Can Fritz help dealerships sell more from the service drive? 

Yes. Fritz helps sales teams identify service customers who may be ready to purchase, turning the service lane into a revenue opportunity.