Driving Faster Decisions: automotiveMastermind & DriveCentric Set the Pace at MRC and NADA

Author: Nicole Pinto, Director, Customer Marketing – automotiveMastermind.

The energy at the Modern Retailing Conference (MRC) was electric this year, and as someone who lives and breathes customer experience, I couldn’t be more excited to share how automotiveMastermind is leading the charge in dealership innovation. Our recent partnership with DriveCentric is more than just a headline—it’s a game-changer for dealers looking to streamline operations, empower their teams, and deliver a seamless customer journey.

A New Era of Integration

At MRC, our CEO Aaron Baldwin took the stage to announce the formation of our new Sales and Marketing Solutions division, bringing together powerhouse teams and product lines like Mastermind, Polk, and Market Scan. This unified approach means our dealer and OEM partners will soon experience even greater value and easier ways to connect with us. The integration kicks off December 1, with the full impact rolling out by early Q1—just in time for NADA in Las Vegas.

The Power of Partnership: automotiveMastermind x DriveCentric

One of the most talked-about moments at MRC was our deep-dive into the strategic partnership with DriveCentric. This isn’t just another integration—it’s a true bi-directional sync between two best-in-class platforms. Dealers can now leverage predictive analytics, BPS scores, and seamless note and activity syncing, all within their CRM of choice. Whether you prefer working in Mastermind or DriveCentric, the experience is unified, efficient, and designed to save time and reduce frustration.

Early access feedback from Audi, Mazda, and Volkswagen dealers has been overwhelmingly positive. Dealers are thrilled with the ability to run private offers through the CRM, automate processes, and enrich data for more accurate, actionable insights. As one dealer put it, “We’ve been waiting for this forever!” The result? Happier customers, more efficient sales teams, and a smarter, AI-driven approach to retailing.

What’s Next: See Us at NADA 2026

The journey doesn’t stop here. By NADA, all phases of the integration will be live, including campaign history enrichment and advanced data hygiene features. Joint customers can look forward to even deeper insights, cleaner data, and a partnership that truly puts their needs first. Our world-class customer success team is already enrolling dealerships for early access—just ask your DRM how to get started.

Ready to experience the future of dealership innovation? Visit automotiveMastermind  at Booth #3923W at NADA in Las Vegas. Discover how we’re redefining what’s possible for your business, driving faster decisions to win more business. We can’t wait to show you what’s next!