While we often discuss the power of automotive data mining and marketing technology when it comes to automotive sales, make no mistake, Mastermind didn’t grow out of Silicon Valley. Rather, we were born from the sales floors of dealerships and headquarters of global automakers and founded by auto sales veterans who were looking for better and more profitable ways to sell cars.
“As former salesmen, we understood the challenges dealers were facing and aimed to create solutions to solve them,” says Mastermind Founder and co-CEO Johannes Gnauck, who spent more than a decade as a top performing Mercedes-Benz salesman. “When we founded automotiveMastermind, we were dedicated to improving the car buying and selling process.”
Fellow Mastermind Founder and co-CEO Marco Schnabl also sold Mercedes in the U.S., including as a sales manager and manager for strategic retail development. Marco comes from an automotive family with a father who was in the business for more than four decades.
That history and vision shows not only in the way our auto dealer solutions work within the dealership model, but also in how Mastermind works as a partner (never a vendor) for our dealers. This isn’t just a commitment – it’s a core component of our customer experience culture demonstrated at every touchpoint with our dealer partners, from car sales and training programs to dealership marketing consultations.
As the old saying goes, don’t take our word for it when it comes to how we work with our dealer partners – take theirs. In 2019, we were honored to receive the “Top Rated” Owner Marketing Award in the DrivingSales Dealer Satisfaction Awards at NADA. That’s an award that means a great deal to us, as it’s voted on by the dealers themselves. More than anybody else, they know what works.
We’re proud to be a valued partner for dealers who need all the help they can get to not just survive, but also thrive, in a challenging sales marketplace and a transforming industry.
What does this type of dealer support look like in practice? When we describe the Mastermind Service Difference, we mean:
Partnering For Marketing ROI
Mastermind doesn’t just offer the largest variety of personalized, micro-targeted car dealership marketing campaigns in the industry. More importantly, our automotive dealership marketing experts will both train your team on how to most effectively select from more than 103,000 possible message-and-offer combinations and stay engaged on a monthly basis to continually improve your dealership’s campaign effectiveness and ROI.
Predictive marketing is an incredibly powerful tool, but like any tool it requires training to use and ongoing attention to make sure it gets the job done. While specific results vary based on the size of the dealership, our dealer partners gain an average of 15 incremental conquest car sales per month, and that starts with predictive marketing to identify the best conquest sales prospects using campaigns enriched by the experience of Mastermind’s marketing experts.
Dealership Sales Partners, Not Just Sales Trainers
Car sales training is critical, especially when new dealership marketing tools like Mastermind’s Market EyeQ sales platform are implemented. Mastermind takes car sales training incredibly seriously, with both introductory training sessions plus ongoing, personalized sales training that uses data on a trainee’s individual usage of Mastermind tools to identify specific and actionable opportunities for efficiencies and improvement.
But like we said, we’re car sales people first and technology people second, so our relationship with your sales team certainly doesn’t stop with teaching them how to use the dealership sales software. Rather, we’re true dealer support partners, led by deeply engaged Dealer Relations Managers who are on site at your dealership every month or two, depending on your needs.
Their job is simple: Deliver the best customer service your dealership has ever had.
One critical responsibility we give our Dealer Relations Managers is to make sure that in every interaction we have with your dealership we’re putting you and your customers first. That’s why they’re all seasoned dealership veterans who’ve sold cars for a living themselves and who know what needs to be done to sell more cars and improve your bottom line.
Making it All Work
Mastermind’s Market EyeQ and other auto dealer solutions get more powerful the more integrated they are into your entire dealership. This means ensuring that there’s a two-way data flow between systems and databases and seamless integration of workflow.
To guarantee success, we work directly with your management teams to create strategies for hitting your goals together, as a true partner would.
That’s not a one-time relationship, either. As your dealership’s systems evolve, we continue to be your technology partner in identifying and integrating the most valuable and powerful marketing tools available into Mastermind’s solutions, keeping your dealership’s competitive advantage intact.
Are you looking for a partner, not just a vendor? Are you tired of dealing with tools that are more about the numbers and the technology and not enough about selling cars? Contact us today for a free demo and to start a relationship that you’ll value for years to come.