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July 15, 2026
| Takeaway: | What It Means for Your Dealership: |
| Centralized Pricing Control | Manage your fees in FeeSync to distribute them across your approved vendors, reducing the need for repetitive manual updates. |
| Complete Vendor Authority | You control which approved vendors receive your data, supporting your dealership’s security preferences and operational flexibility. |
| Boosted Workflows | Designed to integrate with vendors across the industry like automotiveMastermind, Market Scan, and CARFAX. |
| Free to Use | Utilize this Mobility Global product at zero cost. |
When your online pricing matches your in-store contracts, your dealership can build trust. FeeSync automates fee management across your supported vendors, completely free of charge.
“Dealers lose countless hours to repetitive tech management every time they onboard a new vendor or need to change their fees. FeeSync was designed to reduce that friction so dealers can show consistent pricing across all of their marketing,” says Dave Marcus, Director of Product Marketing at automotiveMastermind.
We compiled the most common questions about FeeSync so far to help you maximize your dealership marketing and software efficiency.
A: With tightened FTC expectations, dealerships use FeeSync to set their dealer-defined fees. When your fees change, you update them once in FeeSync. When you add fees or make updates in the platform, fees are automatically available to all vendors who’ve been granted access, supporting more consistent pricing across your systems and touchpoints.
A: Yes. FeeSync feeds real-time data directly into your selected digital retailing tools and dealership marketing platforms. At launch, automotiveMastermind, CARFAX, and Market Scan will all be available on FeeSync, with expanded vendor coverage in the works. By establishing a single source of truth, you can reduce inconsistencies between your dealership advertising and the final deal sheet.
A: We believe the infrastructure to manage fees should be standardized and exist at the industry level, not the individual store level or managed by individual vendors.
A: Getting started is simple and takes only minutes. Start by pre-registering here. Once you’re onboarded, add in your dealer-defined fees, and then grant access to the vendors with whom you want to share your fee data. We also recommend establishing a quarterly audit where you review your master fee list with your legal team to ensure your numbers stay aligned with state regulations.
It’s time to move past the inefficiency of manual data entry and reduce the risk that comes with pricing inconsistencies. By centralizing fee management with FeeSync, you can streamline operations, support stronger customer relationships, and deliver a more consistent buying experience.
