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Volkswagen and Mastermind have partnered to offer Volkswagen dealers a first-of-its-kind opportunity to leverage Private Incentives!

Private Incentives are targeted customer rebates funded by Volkswagen to help dealers drive sales and maximize retention. Mastermind enables our partners to target prospects more intelligently based on who is in the market and who is most likely to purchase.

Be among the first to take advantage of this unique opportunity to drive sales and profitability for your dealership.

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What’s in it for Volkswagen Dealers?

  • 100% Co-Op
    Volkswagen Dealers can receive 100% reimbursement on select Mastermind subscriptions through the Volkswagen Dealer Marketing Program.
  • Higher Sales
    74% of all Private Incentives sales return to the originating dealership.
  • Increased Loyalty
    Volkswagen Dealers that partnered with Mastermind achieved +3 percentage point gain in Dealer Loyalty from June 2023 through June 2024.
  • Brands offering Private Incentives, in partnership with Mastermind, offered $3.6 billion to prospects, with $50.8 million in incentives claimed by customers. *
  • Stay Connected to Your Customers
    Predictive marketing campaigns that generate up to 15x ROI.

*Data from November 2021 through September 2024.

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See the latest features from Mastermind!

Engage Recall Customers

Mastermind pairs actionable customer insights with proactive marketing campaigns to engage loyalty customers early in their shopping cycle. This enables dealers to stay top of mind with buyers, build long-term relationships, and pave the way for future purchases.

Increase Revenue from the Service Drive

Mastermind’s Service Portfolio transforms service customers into sales by prioritizing high-value opportunities and providing insights on appointment segmentation and customer conversions from the service drive.

Identify and Target EV Shoppers

With the EV Behavior Driver, dealers receive a scored prediction of a customer's likelihood of buying an electric vehicle, along with personalized talking points to convert prospective customers into future EV buyers.

DMS Integrations

Mastermind helps increase retention by easily integrating with several customer relationship management systems including CARFAX, elead, and CDK Global.

Ready to gain a competitive edge?

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Hear From Our Dealer Partners!

Case Study

Cherry Hill VW Boosts Service-to-Sales Efficiency with Mastermind

Cherry Hill Volkswagen partnered with Mastermind to streamline their service-to-sales operations by providing valuable data insights on customers approaching the service drive.

Ready to elevate your dealership’s performance?

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