Ken Garff Automotive Group Selects automotiveMastermind® as its Enterprise Data and Technology Provider
automotiveMastermind, the automotive industry’s trusted data and technology provider, has been selected by Ken Garff Automotive Group to fuel their centralized data platform with Actionable Intelligence™ to serve all Ken Garff dealerships.
In this enterprise agreement, automotiveMastermind delivers marketing efficiency to the Ken Garff organization by cleansing their customer data and adding valuable behavior prediction, shopping behavior and vehicle affinity insights to each customer record. As a result, Ken Garff Automotive Group is now able to enhance campaigns through unprecedented segmentation and sophistication. This will result in improved marketing performance – and ultimately a better customer experience.
Since 2012, Mastermind has driven retention and conquest sales outreach and marketing through its Actionable Intelligence built on machine learning, industry-leading data, technology and predictive marketing. Mastermind is now able to provide this same data-driven intelligence within a dealer’s CDP, ensuring customer and vehicle data is always up-to-date, and streamlining dealerships’ marketing and business operations.
"This partnership marks a new future for dealerships who can now access automotiveMastermind’s data and technology for their enterprise data strategies. We are grateful for the trust that the Ken Garff Automotive Group has given us. Not only will their dealerships be able to take advantage of all that Mastermind has to offer, but also they will be able to take their entire business to greater financial and operational success by leveraging the power of Mastermind’s and S&P Global Mobility’s insights to fuel their CDP," said automotiveMastermind's CEO Aaron Baldwin.
“We are thrilled to announce our partnership with automotiveMastermind. This collaboration marks a significant milestone for Ken Garff as we continue to innovate and enhance our customer experience. By leveraging automotiveMastermind's cutting-edge technology and data-driven insights, we are confident that this partnership will drive unprecedented growth and success for our dealerships. We look forward to a prosperous future together,” said Larry Goering, the vice president of IT operations at the Ken Garff Automotive Group.
