DriveCentric and automotiveMastermind Announce Deep Integration: Increase Engagement, Retention, and Sales!
DriveCentric and automotiveMastermind unveil a new native integration that enhances CRM workflows with predictive data, clean insights, and transactable offers.
Episode Introduction
In this game-changing episode, Brian Pasch sits down with Matt Leone, CEO of DriveCentric, and Aaron Baldwin, CEO of automotiveMastermind, to announce a powerful new strategic integration. The partnership enables real-time syncing of automotiveMastermind’s predictive data—including behavior prediction scores and private incentives—directly into the DriveCentric CRM. The result? More informed BDC teams, cleaner customer data, and transactable offers embedded right inside the desking process. This conversation highlights a long-overdue shift toward open APIs, data transparency, and smarter engagement that finally unifies inside-the-store communication with outside-the-store marketing.
Episode Recap
DriveCentric and automotiveMastermind Announce Strategic CRM + CDP Integration
In this episode, Brian Pasch is joined by Matt Leone (CEO of DriveCentric) and Aaron Baldwin (CEO of automotiveMastermind) to discuss a major new partnership between two leading automotive tech platforms. Together, they unveil a strategic integration that merges CRM engagement, predictive analytics, and clean consumer data—bringing a new level of visibility and automation to modern dealership operations.
A Unified Vision: CRM Engagement Meets Predictive CDP Intelligence
The partnership centers on connecting DriveCentric’s AI-powered CRM with automotiveMastermind’s rich data ecosystem, including its Behavior Prediction Score (BPS), first-party and third-party data, and machine learning models. This enables real-time data ingestion, personalized lead scoring, and more informed dealership engagement workflows—all inside the CRM environment.
Why Now: Enabling Clean, AI-Ready Data for Dealership Efficiency
Matt Leone emphasized the need to move away from outdated data structures like ADF XML and instead embrace direct API data exchange. automotiveMastermind brings a decade of data hygiene, enrichment, and identity resolution—ensuring DriveCentric’s AI operates with accuracy and trust.
Behavior Prediction Scores (BPS) Now Natively Available in CRM
Sales teams will now be able to see BPS insights directly within DriveCentric. These predictive scores show when a customer is most likely to return to market, which vehicle they may consider next, and what kind of incentive structure is most effective—transforming outreach from guesswork to precision.
True 360° Customer Profiles and Better Data Hygiene
AutomotiveMastermind is powering DriveCentric’s data layer with ongoing updates—identifying vehicle ownership changes, customer moves, updated email addresses, and household-level insights. This partnership drastically reduces the risk of bouncebacks, bad contacts, and misaligned offers.
Trusted Automotive Data from Polk, Carfax, and MarketScan
With support from S&P Global, the integration combines rich datasets from Polk (ownership/registration), Carfax (vehicle history), and MarketScan (incentives and deal structures). Together, this data powers not only lead generation but also deal desk workflows and offer personalization.
Full Desking Integration: Private Offers Flow into Deal Structures
One standout feature of the partnership is the ability to surface private offers from automotiveMastermind directly in DriveCentric’s desking tool. Sales managers can structure deals using real incentives, without breaking process or jumping between systems.
Making the CRM an Open Hub for All Automotive Tech Partners
DriveCentric’s API-first strategy means this is only the beginning. Leone invites other vendors to integrate, helping the CRM become a true operational platform that centralizes lead flow, customer data, and marketing engagement across a dealership’s full stack.
When Can Dealers Use the Integration?
The full production rollout is expected by Q4 2025, with previews at the DC20 event in October and Modern Retailing Conference (MRC) in November. Dealers will soon be able to access private offers, BPS scores, and enriched consumer profiles within their DriveCentric CRM.
Final Takeaway: One Platform, Trusted Data, Smarter Engagement
This partnership marks a major leap forward in dealership technology. By connecting clean, enriched data with scalable CRM automation, DriveCentric and automotiveMastermind are enabling dealers to simplify operations, increase profitability, and deliver personalized retail experiences at scale.
