SERVICE-TO-SALES SOLUTIONS

Meet Sarah
  • Vehicle needs service
  • Will need a new car
  • Has not been to your dealership

STEP 1: GENERATOR

Mastermind’s Service-to-Sales Generator reaches consumers who are likely to need service and are in-market for a new car. Through this audience and targeted messaging, increase your revenue stream in the service drive, grow your loyalty portfolio and increase your store’s future car sales opportunities.

Direct Mail Example
  • Increase your store’s sales opportunities
  • Grow your loyalty portfolio and increase customer retention
  • Drive more service business to your store

STEP 2: ACTIVATOR

Sarah enters the Service Drive

Sarah is now in your system since she visited your store for service.

Because Sarah is a qualified customer, a soft credit pull will be automatically run to give her a Behavior Prediction Score® (BPS) and send her marketing.

SARAH’S CURRENT BPS IS 63

Service Drive
Mastermind Screenshot

Sarah now enters the Loyalty campaign cycle

We're in this for the long haul with Sarah. We know she needs a vehicle soon and will continue to nurture the relationship.

NOW SARAH’S CURRENT BPS IS 77

STEP 3: PREDICTIVE MARKETING

Mastermind automates a sales pipeline for you right from your service drive by identifying and prioritizing in-market leads, providing insights on each buyer’s motivation to buy and personalizing each sales offer to motivate purchases.

These three components will work in unison to retain Sarah's business, eventually providing your store with both a pre-owned vehicle and a new loyalty portfolio customer.

  • Service Visit Follow-Up
    Timely offer following the service visit
  • Relationship Builder
    Customer’s first micro-targeted offer
  • Account Notification
    Concisely outlines the new offer
  • Pain Point Solution
    Focused on key sales drivers
  • Brochure
    Grabs attention in windowed envelope
Predictive Marketing

STEP 4: SARAH PURCHASES A NEW CAR!

New Car Purchase

ACQUIRE NEW CUSTOMERS AND USED INVENTORY

Powered by TransUnion, Mastermind automates a sales pipeline for you right from your service drive by:

 
  • Identifying and prioritizing in-market leads
  • Providing insights on that buyer’s motivation to buy
  • Personalizing a sales offer that motivate the purchase
 

These three components will provide you with a pre-owned vehicle for your lot, a conquested customer now in your loyalty portfolio, and a new vehicle transaction!

Our service-to-sales process before Mastermind was lacking. You have no information, you're starting cold with no data. So it was really difficult. Now, we have all the tools, we know exactly what to say. We could even pull up a car and have it ready for the customer."

– Nissan of Turnersville

PLAYBOOK

Crack the code on working the service drive with our exclusive playbook.

PLAYBOOK

Crack the code on working the service drive with our exclusive playbook.

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RESOURCES

Explore resources and tools to help you work the service drive effectively.

RESOURCES

Explore resources and tools to help you work the service drive effectively.

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